It's yours.

The builder wrote your DM. Here is why the three lines work, how to find line 1 fast, the copy-paste versions, the 48-hour follow-up, and what to leave out.

The tool

3-Line DM Builder

Type the lead's first name, something specific you noticed about their business, the result they likely want, and your soft ask. You get the same DM written in three styles.

Their first nameSomething specific you noticedThe result they likely wantYour soft ask

How to read it: Read each version out loud and send the one that sounds like you. Change line 1 for every person, because it is the line that proves you looked. Can't find a real line 1 for a lead? Skip that lead for now and come back.

Step 2 · your free seat

Install the rest live with us

Join the live Group AI Growth Session on Zoom. We teach the full plan (Aim, Buyer, Create, DMs, Engine), and if you complete the 2-minute audit you get 100 verified leads that match your ideal client: the first 10 during the session, the other 90 at the end, with a CSV.

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Make it yours

Type once. Every copy block below fills in.

The lead's companyThe lead's first nameSomething specific you noticed, finishing 'I noticed ...' (you just opened a second location)The result they likely want, finishing 'get ...' (more booked calls)Your soft ask, as one small question (Worth a quick look?)

The 3 lines and why each one exists

Line 1: what you noticed. It shows you looked at their business, so the message isn't a blast. One specific thing: a post, a hire, a new location, a line on their site. Line 2: the result they likely want. One sentence on what you help with, written as their outcome and not your service. Line 3: a soft ask. One small question they can answer in three seconds. Not a calendar link, not a pitch. Soft ask examples: 'Worth a quick look?' 'Should I send over how it works?' 'Open to a short chat this week?' 'Want the two-line version?'

Why it works: Each line has one job. If a line has two jobs, cut one.

Find your line 1 in 60 seconds

Open their website, LinkedIn and Instagram. Look for one of these: 1. A recent post or video you can quote one phrase from. 2. A new hire, location or product. 3. A line on their homepage or About page you can respond to. 4. A review or award. 5. An ad they're running, or a job they're hiring for. Write it so it finishes the words 'I noticed ...'. For example: 'you just opened a second location' or 'your homepage says you work with dental practices'. No real line 1 after 60 seconds? Skip that lead and come back to it.

Why it works: A real line 1 takes a minute to find. That minute is what separates your DM from a blast.

DM style 1: Direct

Hey {first_name}, I noticed {noticed}. I help businesses like {company} get {result}. {soft_ask}

Why it works: The shortest version. Good for busy leads.

DM style 2: Question-led

Hey {first_name}, I noticed {noticed}. Is it a priority to get {result} this quarter, or is that already handled? {soft_ask}

Why it works: A question about their priorities gets a yes or a no, and either one starts a conversation.

DM style 3: Short and casual

{first_name}, {company} caught my eye. I noticed {noticed}. I've been helping businesses like yours get {result}. {soft_ask}

Why it works: Reads like a message from a person, not a template. Fits Instagram and LinkedIn DMs.

The 48-hour follow-up

If there's no reply after 48 hours, send one follow-up in the same thread. Keep it short and give them a way out. If you want a third touch, send one last note a week later, then stop.

Follow-up (48 hours) Hey {first_name}, floating this back up in case it got buried. I noticed {noticed}, and I help businesses like {company} get {result}. {soft_ask} If it's not a fit, tell me and I'll leave you alone. Last note (a week later, optional) Last note from me, {first_name}. Should I close the file on {company}, or is this worth a look? Either answer is fine.

Why it works: The way out makes it easy to answer, and a 'no' is still an answer.

What not to send

1. 'Hope you're well!' as line 1. It's filler. Start with what you noticed. 2. A pitch in line 1. Line 1 is about them. 3. A calendar link as the ask. It's a big step for a stranger. Ask a small question first. 4. 'Love your content!' with nothing specific. If you can't name the thing, you didn't look. 5. A wall of text. Three lines. If it needs a scroll, cut it. 6. Two questions. One ask only. 7. The same line 1 for every lead. Change it for each person. 8. A name field that didn't fill in. Read the message once before you send it.

Why it works: Each one of these tells the reader it's a blast.

From one DM to 100 leads

A DM only works if you have someone to send it to. At the live Group AI Growth Session you complete the 2-minute audit and get 100 verified leads that match your ideal client, with a CSV. The first 10 land during the session and the other 90 at the end, so stay to the end. Write line 1 for each one using the 60-second method, then send the style you liked best. One gift per business, for owners who attend live and finish the audit. It is built for businesses that sell to other businesses.

Why it works: You already have the DM. The session gives you the people to send it to.

Step 2 · your free seat

Install the rest live with us

Save my seatPick a time in 30 seconds