It's yours.

The builder gave you your sentence and your brief. Here is how to make each filter sharp, the three messages to send your first 10, and what to check on each lead before you hit send.

The tool

Ideal-Client Brief Builder

Fill in the six boxes below. You get one sentence that names your ideal client and a brief you can copy and paste.

Industry they're inWho decides (role)Where (geography)Company sizeThe problem they haveWhat you sell them

How to read it: Read the sentence out loud. If you need an 'and' or an 'or' to finish it, the filters are too wide: pick one industry and one role. Copy the brief. Its four filters are the ones you use to pull your first 10 leads. Paste the same brief into the audit at the live session.

Step 2 · your free seat

Install the rest live with us

Join the live Group AI Growth Session on Zoom. We teach the full plan (Aim, Buyer, Create, DMs, Engine), and if you complete the 2-minute audit you get 100 verified leads that match your ideal client: the first 10 during the session, the other 90 at the end, with a CSV.

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Make it yours

Type once. Every copy block below fills in.

Their problem, finishing 'dealing with ...' (too few booked calls)The lead's companyThe lead's first nameTheir role (owner, head of sales)Your offer in one line

Filter 1: Industry

Pick one industry and name it the way its owners would. If you can't list five real companies in it within a minute, it's too wide. Vague: 'Businesses that need marketing.' Sharp: 'Independent accounting firms.' Vague: 'Tech companies.' Sharp: 'B2B software companies that sell to HR teams.' Serve two industries? Put the one you know better in the brief and run the second one later. Two industries in one brief gives you a list that doesn't read right to either.

Why it works: One industry lets you write an opener that sounds like you know their world.

Filter 2: Role

Write the title of the person who can say yes, not a department. Vague: 'Marketing people.' Sharp: 'Founder or managing director.' Vague: 'Decision makers.' Sharp: 'Head of Sales.' At smaller companies the role is usually the owner. Ask yourself: would this person answer their own DMs, or does an assistant? If a gatekeeper answers, move one level up. Pick one main role and one backup, no more.

Why it works: The same message goes unanswered when it lands on someone who can't say yes.

Filter 3: Geography

Name the place you can actually serve and talk to during their working day. A country, a state or a metro. Not 'worldwide.' Vague: 'Anywhere.' Sharp: 'Texas, USA.' or 'London and the South East.' Start with one market. When it replies, add a second. A tight place also hands you an easy first line for your message.

Why it works: A short list in one place is easier to message well than a long list everywhere.

Filter 4: Company size

Give a range, in headcount or revenue, where your offer fits. Too small and they can't pay. Too big and your deal goes through a lot more people. Vague: 'Any size.' Sharp: '5 to 50 employees.' (Example, change it to yours.) Not sure? Look at your three best clients so far, use their size, then widen it one step. No clients yet? Pick the size where the owner still makes the buying call.

Why it works: A size range keeps the list full of businesses that can buy from you.

Your first 10: the 3-message opener

Message 1 (day 1) Hey {first_name}, I saw {company} while looking at {role}s dealing with {buyer_problem}. Is that on your plate right now, or is someone else handling it? Message 2 (day 3, only if no reply) {first_name}, I'll keep this short. I help with {your_offer}. If it's not a fit, tell me and I'll stop. If it is, want the short version? Message 3 (day 7, only if no reply) Last one from me, {first_name}. Should I close the file on {company}, or is that still worth a look this month?

Why it works: Message 1 asks a question, message 2 gives them an easy way out, message 3 closes the file. Then you stop.

Check each lead before you message (30 seconds)

Open the lead's website or LinkedIn and run four checks. 1. Industry: does their site say they're in the industry you picked? 2. Role: does the title match, or are they the owner? 3. Place: are they based where you serve? 4. Size: does the team page or LinkedIn headcount fit your range? Miss on 1 or 2, skip the lead. Miss on 3 or 4 by a little, keep them but don't send the same opener. Then find one specific thing you can mention: a new hire, a post, a review, an ad they're running. Send to the verified email on your list. If it bounces, drop that lead and move on.

Lead check: {company} Industry matches: yes / no Role is {role} or the owner: yes / no Place: yes / no Size in range: yes / no One thing I can mention: ____ Decision: send / skip

Why it works: Thirty seconds here saves you from messaging a lead who was never a fit.

From this brief to 100 verified leads

The four filters you just wrote (industry, role, geography, company size) are the same four the 2-minute audit asks for. At the live Group AI Growth Session you complete the audit, and that audit is the brief our engine builds your leads from. A lead here is a business contact that matches your profile, has a verified email (phone and LinkedIn where available), and hasn't been delivered to you before. You get 100 verified leads that match your ideal client, with a CSV. The first 10 land during the session and the other 90 at the end, so stay to the end. One gift per business, for owners who attend live and finish the audit. It is built for businesses that sell to other businesses. Bring the brief you just wrote and paste it into the audit.

Why it works: The brief is the part you would otherwise guess at. You already wrote it.

Pull my first 10 leads[FILL: confirm https://100mfunnels.com/claim-leads/ is the live 10-lead preview]

Step 2 · your free seat

Install the rest live with us

Save my seatPick a time in 30 seconds