{ "version": "factory-v1-video-scripts", "generated": "2026-10-22", "count": 20, "total_credits": 211, "plan_credits_per_month": 600, "plan_pct": 35.2, "plan_note": "Avatar III costs 1 credit per 4 s (credits = ceil(duration_s / 4)). One take of all 20 scripts = 211 credits, 35.2% of the 600 credits a month on the Creator plan. Budget 25 to 30% extra for retakes. Render in the HeyGen web UI only (no MCP or API generate calls). Log the credits used per render.", "scripts": [ { "id": "V01", "slug": "first-ten-live", "title": "10 leads before the session ends", "family": "gift", "angle": "Immediate payoff: the first 10 verified leads land mid-session, so you judge them while you are still on Zoom", "abcde": "B", "door": "DIY + audit", "awareness": "solution aware", "sophistication": "Stage 3: mechanism (audit-built list delivered live)", "persona": "Owners of B2B and service businesses with an offer that sells and a thin pipeline", "desire": "See real leads that fit my business before I spend more time or money", "evidence": "OFFER_TRUTH gift.delivery (first 10 at about minute 25, other 90 at the end); session RUN-SHEET stay-to-the-end design. Desire wording is a hypothesis until 10 to 20 verbatim call lines are pulled.", "evidence_status": "hypothesis", "format": "Avatar III talking head + screen-recording b-roll", "duration_s": 37, "words": 92, "hook": { "say": "I'll hand you 10 leads while we're still on Zoom.", "on_screen": "10 LEADS. LIVE ON ZOOM.", "words": 10 }, "beats": [ { "t": "0-4", "say": "I'll hand you 10 leads while we're still on Zoom.", "on_screen": "10 LEADS. LIVE ON ZOOM.", "shot": "Avatar III, medium close-up, home-office look, eye contact. Captions on from frame 1.", "words": 10 }, { "t": "4-12", "say": "It's a free live session. You do a two-minute audit about your ideal client: industry, role, city, company size.", "on_screen": "2-MINUTE AUDIT", "shot": "Cut to the audit form recording. Four chips (INDUSTRY, ROLE, CITY, SIZE) pop on the beat. Avatar sits in a corner bubble.", "words": 19 }, { "t": "12-17", "say": "Around minute 25, I send you the first 10 verified leads that match.", "on_screen": "MINUTE 25: FIRST 10 LEADS", "shot": "Zoom meeting-mode recording with a clock overlay reaching 25:00, then an example CSV opens with 10 rows.", "words": 13 }, { "t": "17-22", "say": "Look at them. If they look like your buyers, you'll know right then.", "on_screen": "DO THEY LOOK LIKE YOUR BUYERS?", "shot": "Slow push-in on the CSV; one row highlights.", "words": 13 }, { "t": "22-31", "say": "The other 90 come at the end, in one CSV. You need to be live, and you need to stay to the end.", "on_screen": "OTHER 90: AT THE END", "shot": "Progress bar 10 to 100 (HyperFrames). Avatar full frame for the last sentence.", "words": 23 }, { "t": "31-37", "say": "Tap below. Chloe, an AI assistant, asks a few questions and books your spot.", "on_screen": "TAP BELOW. CHLOE (AI ASSISTANT) BOOKS YOUR SPOT", "shot": "Chat funnel recording, then end card.", "words": 14 } ], "shot_list": [ "S1 Avatar III full frame, 9:16, warm desk light, no studio sheen", "S2 Audit form recording with four chips, avatar bubble bottom-left (inside safe zone)", "S3 Zoom meeting-mode recording + 25:00 clock, then example CSV", "S4 Progress bar graphic 10 to 100, then avatar full frame", "S5 Chat funnel recording and end card" ], "broll_needs": [ "Screen recording (Nik): a Zoom meeting-mode window, cameras off, chat open", "Screen recording (Nik): the 2-minute audit form being filled in", "Example CSV in a sheet, made-up demo data, labelled 'Example data' on screen", "Screen recording (Nik): the chat funnel first screen at 100mfunnels.com/chat-funnel/e/ (Chloe's first question)", "HyperFrames: four ICP chips; progress bar 10 to 100" ], "cta": { "say": "Tap below. Chloe, an AI assistant, asks a few questions and books your spot.", "on_screen": "TAP BELOW. CHLOE (AI ASSISTANT) BOOKS YOUR SPOT" }, "primary_text": "I'll hand you 10 verified leads while we're still on Zoom.\n\nIt's a free live session. You do a two-minute audit about your ideal client, and around minute 25 I send the first 10 leads that match. The other 90 arrive at the end, in one CSV.\n\nMade for owners who sell to other businesses. One gift per business. You need to attend live and stay to the end.\n\nTap the button. Chloe, an AI assistant, asks a few questions and books your spot.", "primary_text_words": 84, "headline": "10 Verified Leads, Live on Zoom", "headline_chars": 31, "description": "Free live session on Zoom", "button": "Sign Up", "url": "https://100mfunnels.com/chat-funnel/e/?utm_source=facebook&utm_medium=paid&utm_campaign=factory-v1-video&utm_content=V01", "credits": 10, "on_screen_small_print": "One gift per business. Attend live and finish the 2-minute audit. For B2B and service businesses. Example data shown.", "fills": [] }, { "id": "V02", "slug": "sunday-sheet", "title": "The Sunday-night spreadsheet", "family": "gift", "angle": "The hand-built list: copying names off LinkedIn into a sheet and guessing at emails, versus a CSV built from a two-minute audit", "abcde": "A", "door": "Done-With-You", "awareness": "problem aware", "sophistication": "Stage 4: a different way to get the list", "persona": "Agency owners and consultants who build prospect lists by hand", "desire": "A list I can message without copying and pasting every name myself", "evidence": "Hypothesis. Nearest retrieved evidence: our own call notes mention prospects spending on Sales Navigator while outbound quality drops (HQ/ghl-call-notes/notes.json, no names). Pull verbatim 'I build my own list' lines before spend.", "evidence_status": "hypothesis", "format": "Avatar III green screen over a lead-list mock", "duration_s": 44, "words": 109, "hook": { "say": "Sunday night, blank spreadsheet, LinkedIn open in the next tab.", "on_screen": "SUNDAY NIGHT", "words": 10 }, "beats": [ { "t": "0-4", "say": "Sunday night, blank spreadsheet, LinkedIn open in the next tab.", "on_screen": "SUNDAY NIGHT", "shot": "Avatar III on green, keyed over a messy example spreadsheet with three half-filled rows. Lamp-lit grade.", "words": 10 }, { "t": "4-13", "say": "You copy a name, then a title. You paste an email and hope it's right. Then you do it 99 more times.", "on_screen": "COPY. PASTE. HOPE.", "shot": "Rows fill in time-lapse, a red '?' appears beside the emails, a counter climbs from 1 to 100 (HyperFrames).", "words": 22 }, { "t": "13-22", "say": "I run a free live session on Zoom where you do a two-minute audit about your ideal client, and our engine builds the list.", "on_screen": "FREE LIVE SESSION. 2-MINUTE AUDIT.", "shot": "Cut to avatar full frame, brighter morning grade. Audit form recording as an inset.", "words": 24 }, { "t": "22-30", "say": "That's 100 verified leads in one CSV. First 10 around minute 25, the other 90 at the end.", "on_screen": "100 VERIFIED LEADS. ONE CSV.", "shot": "The messy sheet wipes to a clean example CSV. Label: Example data.", "words": 18 }, { "t": "30-38", "say": "Be there live, and stay to the end. If you'd rather have the rest built with you, I show you how.", "on_screen": "ATTEND LIVE. STAY TO THE END.", "shot": "Avatar full frame, relaxed posture.", "words": 21 }, { "t": "38-44", "say": "Tap below, answer a few questions, and Chloe, an AI assistant, books your spot.", "on_screen": "TAP BELOW", "shot": "Chat funnel recording, then end card.", "words": 14 } ], "shot_list": [ "S1 Avatar on green, keyed over the messy sheet (dark, warm)", "S2 Time-lapse of rows filling, counter 1 to 100", "S3 Avatar full frame, brighter grade, audit form inset", "S4 Messy sheet wipes to clean example CSV", "S5 Avatar full frame, then chat funnel recording and end card" ], "broll_needs": [ "Messy example spreadsheet (Nik builds it, names are made up, no real people)", "Screen recording (Nik): the 2-minute audit form being filled in", "Example CSV in a sheet, made-up demo data, labelled 'Example data' on screen", "Screen recording (Nik): the chat funnel first screen at 100mfunnels.com/chat-funnel/e/ (Chloe's first question)", "HyperFrames: counter 1 to 100" ], "cta": { "say": "Tap below, answer a few questions, and Chloe, an AI assistant, books your spot.", "on_screen": "TAP BELOW" }, "primary_text": "Sunday night. Blank spreadsheet. Another round of copying names and guessing at emails.\n\nHere's a faster way to get a list. Join my free live session on Zoom, do a two-minute audit about your ideal client, and get 100 verified leads that match: your industry, role, city and company size. The first 10 land around minute 25. The other 90 come at the end, in one CSV.\n\nFor owners who sell to other businesses. One gift per business. Attend live and stay to the end.\n\nTap the button and Chloe, an AI assistant, will book your spot.", "primary_text_words": 97, "headline": "Skip the Sunday-Night Spreadsheet", "headline_chars": 33, "description": "100 verified leads, free", "button": "Sign Up", "url": "https://100mfunnels.com/chat-funnel/e/?utm_source=facebook&utm_medium=paid&utm_campaign=factory-v1-video&utm_content=V02", "credits": 11, "on_screen_small_print": "One gift per business. Attend live and finish the 2-minute audit. For B2B and service businesses. Example data shown.", "fills": [] }, { "id": "V03", "slug": "one-sentence-test", "title": "The one-sentence test", "family": "gift", "angle": "Say your ideal client in one sentence; if it takes a minute, any list you build will be fuzzy. Aim is step one of ABCDE", "abcde": "A", "door": "DIY + audit", "awareness": "unaware", "sophistication": "Stage 5: identity and clarity (who you aim at)", "persona": "Coaches and consultants doing $10K+ a month", "desire": "Know exactly who to go after", "evidence": "OFFER_TRUTH lead_definition (industry, role, geography, company size come from the audit); RUN-SHEET opening chat prompt 'city + what you sell + who buys it'. The fuzzy-ICP problem is a hypothesis.", "evidence_status": "hypothesis", "format": "Avatar III talking head + on-screen test card", "duration_s": 38, "words": 95, "hook": { "say": "Say your ideal client in one sentence. Go.", "on_screen": "ONE SENTENCE. GO.", "words": 8 }, "beats": [ { "t": "0-3", "say": "Say your ideal client in one sentence. Go.", "on_screen": "ONE SENTENCE. GO.", "shot": "Avatar III medium close-up, direct. A blank text card holds in the lower third.", "words": 8 }, { "t": "3-11", "say": "Industry, role, city, company size. If that took you a minute, any list you build will come out fuzzy too.", "on_screen": "INDUSTRY. ROLE. CITY. SIZE.", "shot": "Four-box card fills in one by one (HyperFrames); a small stopwatch ticks.", "words": 20 }, { "t": "11-18", "say": "The session starts there. It teaches ABCDE: Aim, Buyer, Create, DMs, Engine. Aim is step one.", "on_screen": "A B C D E", "shot": "HyperFrames motion graphic: the letters A B C D E appear, the active letter lights; A lights up.", "words": 16 }, { "t": "18-29", "say": "You do a two-minute audit about your ideal client, and I deliver 100 verified leads that match. First 10 around minute 25, the other 90 at the end.", "on_screen": "100 VERIFIED LEADS THAT MATCH", "shot": "Audit form recording, then the example CSV.", "words": 28 }, { "t": "29-32", "say": "It's free. Attend live and stay to the end.", "on_screen": "FREE. LIVE. STAY TO THE END.", "shot": "Avatar full frame.", "words": 9 }, { "t": "32-38", "say": "Tap below. Chloe, an AI assistant, asks a few questions and books you in.", "on_screen": "TAP BELOW", "shot": "Chat funnel recording, then end card.", "words": 14 } ], "shot_list": [ "S1 Avatar full frame with the blank test card", "S2 Four-box ICP card fills in, stopwatch", "S3 ABCDE graphic, A lights up", "S4 Audit form recording and example CSV", "S5 Avatar full frame, chat funnel recording, end card" ], "broll_needs": [ "HyperFrames: four-box ICP card with stopwatch", "HyperFrames motion graphic: the letters A B C D E appear, the active letter lights", "Screen recording (Nik): the 2-minute audit form being filled in", "Example CSV in a sheet, made-up demo data, labelled 'Example data' on screen", "Screen recording (Nik): the chat funnel first screen at 100mfunnels.com/chat-funnel/e/ (Chloe's first question)" ], "cta": { "say": "Tap below. Chloe, an AI assistant, asks a few questions and books you in.", "on_screen": "TAP BELOW" }, "primary_text": "Try this: describe your ideal client in one sentence. Industry, role, city, company size.\n\nIf that took you a minute, any list you build will come out fuzzy too. That's why the free live session I run on Zoom starts with Aim, the A in ABCDE (Aim, Buyer, Create, DMs, Engine).\n\nDo a two-minute audit about your ideal client and I deliver 100 verified leads that match. The first 10 land around minute 25. The other 90 come at the end, in one CSV.\n\nFor owners who sell to other businesses. One gift per business. Attend live and stay to the end.\n\nTap the button and Chloe, an AI assistant, will book your spot.", "primary_text_words": 114, "headline": "Your Ideal Client in One Sentence", "headline_chars": 33, "description": "Free live session on Zoom", "button": "Learn More", "url": "https://100mfunnels.com/chat-funnel/e/?utm_source=facebook&utm_medium=paid&utm_campaign=factory-v1-video&utm_content=V03", "credits": 10, "on_screen_small_print": "One gift per business. Attend live and finish the 2-minute audit. For B2B and service businesses. Example data shown.", "fills": [] }, { "id": "V04", "slug": "not-another-pdf", "title": "A spreadsheet, not another PDF", "family": "gift", "angle": "The gift is 100 real contacts in a CSV, a tool you use today, not a checklist you file away", "abcde": "B", "door": "DIY + audit", "awareness": "solution aware", "sophistication": "Stage 4: a different kind of free gift", "persona": "Owners who have downloaded plenty of free checklists and swipe files", "desire": "Something I can use today, not one more thing to read", "evidence": "Taki Moore micromagnet rule 1, 'tool, not teach' (HQ/lead-magnets/MICROMAGNET-IDEAS.md). The folder-full-of-PDFs scene is a hypothesis.", "evidence_status": "hypothesis", "format": "Avatar III + HyperFrames motion graphics (downloads folder fills, then one CSV)", "duration_s": 38, "words": 95, "hook": { "say": "Your downloads folder is full of free PDFs.", "on_screen": "FREE PDFS. EVERYWHERE.", "words": 8 }, "beats": [ { "t": "0-3", "say": "Your downloads folder is full of free PDFs.", "on_screen": "FREE PDFS. EVERYWHERE.", "shot": "Avatar III medium close-up, then a cut to a recording of a cluttered downloads folder (Nik's own, file names blurred).", "words": 8 }, { "t": "3-6", "say": "Checklists and swipe files you never opened.", "on_screen": "NEVER OPENED", "shot": "File icons stack up; most grey out (HyperFrames).", "words": 7 }, { "t": "6-16", "say": "My free gift is 100 verified leads that match your ideal client, in a CSV, with real contacts you can message the same day.", "on_screen": "100 VERIFIED LEADS. ONE CSV.", "shot": "One PDF icon swaps to a CSV icon, rows scroll (Example data).", "words": 24 }, { "t": "16-28", "say": "It comes from my free live session on Zoom. You do a two-minute audit about your ideal client. The first 10 land around minute 25, the other 90 at the end.", "on_screen": "FREE LIVE SESSION ON ZOOM", "shot": "Avatar full frame, audit form recording as an inset.", "words": 31 }, { "t": "28-32", "say": "One gift per business. Attend live and stay to the end.", "on_screen": "ONE PER BUSINESS", "shot": "Avatar full frame.", "words": 11 }, { "t": "32-38", "say": "Tap below. Chloe, an AI assistant, asks a few questions and books your spot.", "on_screen": "TAP BELOW", "shot": "Chat funnel recording, then end card.", "words": 14 } ], "shot_list": [ "S1 Avatar full frame, then downloads folder recording", "S2 File-icon stack, most grey out", "S3 PDF icon swaps to CSV icon, rows scroll", "S4 Avatar full frame with audit inset", "S5 Chat funnel recording and end card" ], "broll_needs": [ "Screen recording (Nik): a cluttered downloads folder, file names blurred", "HyperFrames: file-icon stack; PDF icon swapping to CSV icon", "Example CSV in a sheet, made-up demo data, labelled 'Example data' on screen", "Screen recording (Nik): the 2-minute audit form being filled in", "Screen recording (Nik): the chat funnel first screen at 100mfunnels.com/chat-funnel/e/ (Chloe's first question)" ], "cta": { "say": "Tap below. Chloe, an AI assistant, asks a few questions and books your spot.", "on_screen": "TAP BELOW" }, "primary_text": "Your downloads folder is full of free PDFs.\n\nThis gift is a spreadsheet: 100 verified leads that match your ideal client, as a CSV, with real contacts you can message the same day.\n\nHow it works: join my free live session on Zoom, do a two-minute audit about your ideal client, and the first 10 land around minute 25. The other 90 come at the end.\n\nBusiness contacts for B2B and service businesses. One gift per business. Attend live and stay to the end.\n\nTap the button. Chloe, an AI assistant, asks a few questions and books your spot.", "primary_text_words": 99, "headline": "100 Verified Leads in One CSV", "headline_chars": 29, "description": "Free live session on Zoom", "button": "Sign Up", "url": "https://100mfunnels.com/chat-funnel/e/?utm_source=facebook&utm_medium=paid&utm_campaign=factory-v1-video&utm_content=V04", "credits": 10, "on_screen_small_print": "One gift per business. Attend live and finish the 2-minute audit. For B2B and service businesses. Example data shown.", "fills": [] }, { "id": "V05", "slug": "words-for-the-names", "title": "Names are easy. What do you say?", "family": "gift", "angle": "The D in ABCDE: how to open a conversation with a stranger, plus 100 names to send it to", "abcde": "D", "door": "DIY + audit", "awareness": "solution aware", "sophistication": "Stage 3: mechanism (the DMs step)", "persona": "Coaches and consultants who dread cold outreach", "desire": "Know what to send so I don't sound like every other cold message", "evidence": "SELECTION.md drop #9 'Steal My 3-Line DM' (D in ABCDE); Taki Moore micromagnet list. First-message anxiety is a hypothesis until verbatim lines are pulled.", "evidence_status": "hypothesis", "format": "Avatar III + screen-recording b-roll of a DM thread (mock)", "duration_s": 44, "words": 109, "hook": { "say": "You've got the names. What do you actually say to them?", "on_screen": "WHAT DO YOU SAY?", "words": 11 }, "beats": [ { "t": "0-4", "say": "You've got the names. What do you actually say to them?", "on_screen": "WHAT DO YOU SAY?", "shot": "Avatar III medium close-up, slight head tilt, direct.", "words": 11 }, { "t": "4-12", "say": "A list is just names until somebody replies. Cold messages get ignored when they sound like every other cold message.", "on_screen": "NAMES. THEN WHAT?", "shot": "Mock DM thread (labelled Example): three near-identical openers stack up, the reply column stays empty.", "words": 20 }, { "t": "12-21", "say": "In my free live session on Zoom I teach ABCDE. The D is DMs: how to open a conversation with a stranger.", "on_screen": "THE D IN ABCDE: DMS", "shot": "HyperFrames motion graphic: the letters A B C D E appear, the active letter lights; D lights up.", "words": 22 }, { "t": "21-32", "say": "You also leave with something to send it to: 100 verified leads that match your ideal client. First 10 around minute 25, the other 90 at the end.", "on_screen": "100 VERIFIED LEADS. CSV.", "shot": "Example CSV, cursor hovers over the first row.", "words": 28 }, { "t": "32-38", "say": "It's free. Do the two-minute audit, be there live, and stay to the end.", "on_screen": "2-MINUTE AUDIT. STAY TO THE END.", "shot": "Avatar full frame.", "words": 14 }, { "t": "38-44", "say": "Tap below. Chloe, an AI assistant, asks a few questions and books you in.", "on_screen": "TAP BELOW", "shot": "Chat funnel recording, then end card.", "words": 14 } ], "shot_list": [ "S1 Avatar full frame", "S2 Mock DM thread with three identical openers and no replies", "S3 ABCDE graphic, D lights up", "S4 Example CSV, cursor on row 1", "S5 Avatar, chat funnel recording, end card" ], "broll_needs": [ "Mock DM thread built in HyperFrames, made-up names, labelled Example", "HyperFrames motion graphic: the letters A B C D E appear, the active letter lights", "Example CSV in a sheet, made-up demo data, labelled 'Example data' on screen", "Screen recording (Nik): the chat funnel first screen at 100mfunnels.com/chat-funnel/e/ (Chloe's first question)" ], "cta": { "say": "Tap below. Chloe, an AI assistant, asks a few questions and books you in.", "on_screen": "TAP BELOW" }, "primary_text": "You've got the names. What do you actually say to them?\n\nA list is just names until somebody replies. In my free live session on Zoom I teach ABCDE: Aim, Buyer, Create, DMs, Engine. The D is DMs, and it covers how to open a conversation with a stranger.\n\nYou also leave with something to send it to: 100 verified leads that match your ideal client. Do a two-minute audit and the first 10 land around minute 25. The other 90 come at the end, in a CSV.\n\nOne gift per business. Attend live and stay to the end.\n\nTap the button and Chloe, an AI assistant, will book your spot.", "primary_text_words": 111, "headline": "What to Send Your First 100 Leads", "headline_chars": 33, "description": "Free live session on Zoom", "button": "Learn More", "url": "https://100mfunnels.com/chat-funnel/e/?utm_source=facebook&utm_medium=paid&utm_campaign=factory-v1-video&utm_content=V05", "credits": 11, "on_screen_small_print": "One gift per business. Attend live and finish the 2-minute audit. For B2B and service businesses. Example data shown.", "fills": [] }, { "id": "V06", "slug": "names-dont-book-calls", "title": "100 names won't book a call", "family": "gift", "angle": "Leads are the input. The engine turns a matched lead into a booked conversation without eating your hours", "abcde": "E", "door": "Fast Track", "awareness": "solution aware", "sophistication": "Stage 3: mechanism (the engine, not the list)", "persona": "Founders of service businesses doing $10K+ a month who are also the whole follow-up team", "desire": "Calls on the calendar without chasing every lead myself", "evidence": "COPY-RULES session teach statement ('Leads are the input; the engine turns a matched lead into a booked conversation without your hours'); fit-check objection #5, 'I already have a lead list' (03-fit-check-call.md).", "evidence_status": "retrieved", "format": "Avatar III + HyperFrames diagram (lead, message, reply, booked call)", "duration_s": 43, "words": 107, "hook": { "say": "100 names won't book you a single call.", "on_screen": "NAMES DON'T BOOK CALLS", "words": 8 }, "beats": [ { "t": "0-3", "say": "100 names won't book you a single call.", "on_screen": "NAMES DON'T BOOK CALLS", "shot": "Avatar III close-up, flat delivery, a beat of silence after the line.", "words": 8 }, { "t": "3-11", "say": "A list is the input. The engine turns a matched lead into a booked conversation, without eating your hours.", "on_screen": "LEAD > MESSAGE > REPLY > CALL", "shot": "Four-step diagram builds left to right (HyperFrames); the word HOURS is crossed out at the end.", "words": 19 }, { "t": "11-17", "say": "That's the E in ABCDE: Engine. I teach it in my free live session on Zoom.", "on_screen": "THE E IN ABCDE: ENGINE", "shot": "HyperFrames motion graphic: the letters A B C D E appear, the active letter lights; E lights up.", "words": 16 }, { "t": "17-28", "say": "You also leave with 100 verified leads that match your ideal client. Do a two-minute audit, be there live, and stay to the end for the last 90.", "on_screen": "100 VERIFIED LEADS. FREE.", "shot": "Audit form recording, then the example CSV.", "words": 28 }, { "t": "28-37", "say": "Want to move faster? Each session has five seats on offer. Two are Fast Track, and those include a call with me.", "on_screen": "5 SEATS. 2 FAST TRACK.", "shot": "Avatar full frame; seat graphic with 2 highlighted and 3 plain.", "words": 22 }, { "t": "37-43", "say": "Tap below. Chloe, an AI assistant, asks a few questions and books your session.", "on_screen": "TAP BELOW", "shot": "Chat funnel recording, then end card.", "words": 14 } ], "shot_list": [ "S1 Avatar full frame, hold the silence", "S2 Four-step engine diagram", "S3 ABCDE graphic, E lights up", "S4 Audit form recording and example CSV", "S5 Avatar full frame with seat graphic, chat funnel recording, end card" ], "broll_needs": [ "HyperFrames: four-step lead-to-call diagram with HOURS crossed out", "HyperFrames motion graphic: the letters A B C D E appear, the active letter lights", "Screen recording (Nik): the 2-minute audit form being filled in", "Example CSV in a sheet, made-up demo data, labelled 'Example data' on screen", "HyperFrames: five-seat graphic, 2 highlighted", "Screen recording (Nik): the chat funnel first screen at 100mfunnels.com/chat-funnel/e/ (Chloe's first question)" ], "cta": { "say": "Tap below. Chloe, an AI assistant, asks a few questions and books your session.", "on_screen": "TAP BELOW" }, "primary_text": "100 names won't book you a single call.\n\nA list is the input. The engine turns a matched lead into a booked conversation, without eating your hours. That's the E in ABCDE, and I teach it in my free live session on Zoom.\n\nYou also leave with 100 verified leads that match your ideal client. Do a two-minute audit, attend live, and stay to the end for the last 90.\n\nEach session has five seats on offer. Two are Fast Track and include a call with me.\n\nTap the button. Chloe, an AI assistant, asks a few questions and books your session.", "primary_text_words": 102, "headline": "100 Names Won't Book a Call", "headline_chars": 27, "description": "Free live session on Zoom", "button": "Learn More", "url": "https://100mfunnels.com/chat-funnel/e/?utm_source=facebook&utm_medium=paid&utm_campaign=factory-v1-video&utm_content=V06", "credits": 11, "on_screen_small_print": "One gift per business. Attend live and finish the 2-minute audit. For B2B and service businesses. Example data shown.", "fills": [] }, { "id": "V07", "slug": "workshop-idea", "title": "What would you teach 100 people?", "family": "gift", "angle": "Create: turn what you know into a workshop idea, then have 100 matched leads to invite", "abcde": "C", "door": "Done-With-You", "awareness": "unaware", "sophistication": "Stage 5: identity (the expert with a live offer)", "persona": "Coaches, consultants and agency owners with expertise and no live offer", "desire": "A simple live way to sell what I know", "evidence": "COPY-RULES spine modules ('come up with a workshop idea', 'design an offer'). The desire is a hypothesis.", "evidence_status": "hypothesis", "format": "Avatar III talking head + HyperFrames title cards", "duration_s": 43, "words": 107, "hook": { "say": "What would you teach 100 of your ideal clients, live?", "on_screen": "TEACH 100 PEOPLE. LIVE.", "words": 10 }, "beats": [ { "t": "0-4", "say": "What would you teach 100 of your ideal clients, live?", "on_screen": "TEACH 100 PEOPLE. LIVE.", "shot": "Avatar III medium close-up, curious expression, direct.", "words": 10 }, { "t": "4-15", "say": "If you can answer that, you have a workshop idea. If you can't yet, it's one of the things I cover in my free live session on Zoom.", "on_screen": "YOUR WORKSHOP IDEA", "shot": "Title card: a blank 'Workshop idea: ____' line fills in with a demo example (labelled Example).", "words": 28 }, { "t": "15-23", "say": "It's the C in ABCDE: Create. That's where you shape your offer and the idea you'd invite people to.", "on_screen": "THE C IN ABCDE: CREATE", "shot": "HyperFrames motion graphic: the letters A B C D E appear, the active letter lights; C lights up.", "words": 19 }, { "t": "23-34", "say": "Then you need people to invite. Do a two-minute audit and I deliver 100 verified leads that match. First 10 around minute 25, the other 90 at the end.", "on_screen": "100 VERIFIED LEADS TO INVITE", "shot": "Audit form recording, then the example CSV.", "words": 29 }, { "t": "34-37", "say": "Attend live and stay to the end.", "on_screen": "ATTEND LIVE. STAY TO THE END.", "shot": "Avatar full frame.", "words": 7 }, { "t": "37-43", "say": "Tap below. Chloe, an AI assistant, asks a few questions and books your spot.", "on_screen": "TAP BELOW", "shot": "Chat funnel recording, then end card.", "words": 14 } ], "shot_list": [ "S1 Avatar full frame", "S2 Title card with a blank workshop-idea line that fills", "S3 ABCDE graphic, C lights up", "S4 Audit form recording and example CSV", "S5 Avatar, chat funnel recording, end card" ], "broll_needs": [ "HyperFrames: 'Workshop idea: ____' title card, filled with an example", "HyperFrames motion graphic: the letters A B C D E appear, the active letter lights", "Screen recording (Nik): the 2-minute audit form being filled in", "Example CSV in a sheet, made-up demo data, labelled 'Example data' on screen", "Screen recording (Nik): the chat funnel first screen at 100mfunnels.com/chat-funnel/e/ (Chloe's first question)" ], "cta": { "say": "Tap below. Chloe, an AI assistant, asks a few questions and books your spot.", "on_screen": "TAP BELOW" }, "primary_text": "What would you teach 100 of your ideal clients, live?\n\nIf you can answer that, you have a workshop idea. If you can't yet, it's one of the things I cover in my free live session on Zoom, in the C of ABCDE: Create.\n\nYou also get 100 verified leads that match your ideal client, so you know who to invite. Do a two-minute audit and the first 10 land around minute 25. The other 90 come at the end, in a CSV.\n\nOne gift per business. Attend live and stay to the end.\n\nTap the button and Chloe, an AI assistant, will book your spot.", "primary_text_words": 106, "headline": "What Would You Teach 100 People?", "headline_chars": 32, "description": "Free live session on Zoom", "button": "Learn More", "url": "https://100mfunnels.com/chat-funnel/e/?utm_source=facebook&utm_medium=paid&utm_campaign=factory-v1-video&utm_content=V07", "credits": 11, "on_screen_small_print": "One gift per business. Attend live and finish the 2-minute audit. For B2B and service businesses. Example data shown.", "fills": [] }, { "id": "V08", "slug": "volume-problem", "title": "More decision-makers to talk to", "family": "gift", "angle": "Volume: an agency with good work and a thin pipeline needs more conversations first", "abcde": "B", "door": "Done-With-You", "awareness": "problem aware", "sophistication": "Stage 3: mechanism (matched list in one session)", "persona": "Agency owners", "desire": "More decision-makers to talk to every month", "evidence": "Our own sales-call notes: agency owners blocked on volume (sales/chat-funnel/marketing/01-angle-map.md, research status; no names). Summary only, so pull verbatim before spend.", "evidence_status": "retrieved (summary only)", "format": "Avatar III + screen-recording b-roll (lead-list scroll)", "duration_s": 42, "words": 105, "hook": { "say": "Agency owners: how many new decision-makers will you talk to this month?", "on_screen": "NEW DECISION-MAKERS THIS MONTH?", "words": 12 }, "beats": [ { "t": "0-5", "say": "Agency owners: how many new decision-makers will you talk to this month?", "on_screen": "NEW DECISION-MAKERS THIS MONTH?", "shot": "Avatar III medium close-up, direct, slight lean in.", "words": 12 }, { "t": "5-9", "say": "If it's a handful, volume is what's holding your pipeline back.", "on_screen": "A HANDFUL = A VOLUME PROBLEM", "shot": "Empty calendar-week graphic (HyperFrames) with two small blocks.", "words": 11 }, { "t": "9-20", "say": "In my free live session on Zoom, you pick the industry, role, city and company size in a two-minute audit. Then I deliver 100 verified leads that match.", "on_screen": "YOU PICK THE FILTERS", "shot": "Audit form recording with the four fields highlighted.", "words": 28 }, { "t": "20-29", "say": "First 10 around minute 25. The other 90 at the end, in one CSV. Attend live and stay to the end.", "on_screen": "100 VERIFIED LEADS. ONE CSV.", "shot": "Example CSV scrolls.", "words": 21 }, { "t": "29-36", "say": "And if you want help turning them into booked calls, I show you how we build that with you.", "on_screen": "BUILT WITH YOU", "shot": "Avatar full frame.", "words": 19 }, { "t": "36-42", "say": "Tap below. Chloe, an AI assistant, asks a few questions and books your spot.", "on_screen": "TAP BELOW", "shot": "Chat funnel recording, then end card.", "words": 14 } ], "shot_list": [ "S1 Avatar full frame", "S2 Empty calendar week graphic", "S3 Audit form recording with four fields highlighted", "S4 Example CSV scroll", "S5 Avatar, chat funnel recording, end card" ], "broll_needs": [ "HyperFrames: empty calendar week with two small blocks", "Screen recording (Nik): the 2-minute audit form being filled in", "Example CSV in a sheet, made-up demo data, labelled 'Example data' on screen", "Screen recording (Nik): the chat funnel first screen at 100mfunnels.com/chat-funnel/e/ (Chloe's first question)" ], "cta": { "say": "Tap below. Chloe, an AI assistant, asks a few questions and books your spot.", "on_screen": "TAP BELOW" }, "primary_text": "Agency owners: how many new decision-makers will you talk to this month?\n\nIf it's a handful, volume is what's holding your pipeline back. In my free live session on Zoom, you pick the industry, role, city and company size in a two-minute audit, and I deliver 100 verified leads that match. The first 10 land around minute 25. The other 90 come at the end, in one CSV.\n\nIf you want help turning them into booked calls, I show how we build that with you.\n\nOne gift per business. Attend live and stay to the end. Tap the button and Chloe, an AI assistant, will book your spot.", "primary_text_words": 108, "headline": "100 Verified Leads for Agency Owners", "headline_chars": 36, "description": "Free live session on Zoom", "button": "Sign Up", "url": "https://100mfunnels.com/chat-funnel/e/?utm_source=facebook&utm_medium=paid&utm_campaign=factory-v1-video&utm_content=V08", "credits": 11, "on_screen_small_print": "One gift per business. Attend live and finish the 2-minute audit. For B2B and service businesses. Example data shown.", "fills": [] }, { "id": "V09", "slug": "nav-120", "title": "Nav: $120 in ads, a $12,500 deal", "family": "proof", "angle": "Small ad spend, one right buyer: Nav's result, then the question every plan starts with (who exactly is this for)", "abcde": "B", "door": "Done-With-You", "awareness": "solution aware", "sophistication": "Stage 4: proof of mechanism", "persona": "Creative and service agency owners", "desire": "Land bigger clients without a big ad budget", "evidence": "proof-pack-2026-10-20/PROOF.md: Nav, creative agency, $120 in ads, $12,500 deal within one week (source funnelingmedia.com).", "evidence_status": "retrieved", "format": "Avatar III + proof b-roll (card-nav.webp, HyperFrames lower third)", "duration_s": 36, "words": 91, "hook": { "say": "Nav runs a creative agency. He spent $120 on ads.", "on_screen": "NAV. CREATIVE AGENCY. $120 IN ADS.", "words": 10 }, "beats": [ { "t": "0-4", "say": "Nav runs a creative agency. He spent $120 on ads.", "on_screen": "NAV. CREATIVE AGENCY. $120 IN ADS.", "shot": "Avatar III medium close-up. Nav's card (card-nav.webp) slides in on the right, first name only.", "words": 10 }, { "t": "4-7", "say": "A week later, he closed a $12,500 deal.", "on_screen": "$12,500 DEAL. ONE WEEK.", "shot": "Counter rolls to $12,500 (HyperFrames). Small print stays on screen through the next two beats: Individual result. Results vary.", "words": 8 }, { "t": "7-12", "say": "Every plan I teach starts with one question: who exactly is this for?", "on_screen": "WHO EXACTLY IS THIS FOR?", "shot": "Avatar full frame, slower delivery.", "words": 13 }, { "t": "12-22", "say": "That's the A and the B in ABCDE: Aim and Buyer. I teach all five steps in a free live session on Zoom.", "on_screen": "A B C D E", "shot": "HyperFrames motion graphic: the letters A B C D E appear, the active letter lights; A and B light up.", "words": 23 }, { "t": "22-32", "say": "You also get 100 verified leads that match your ideal client. Do a two-minute audit, be there live, and stay to the end for the last 90.", "on_screen": "100 VERIFIED LEADS. FREE.", "shot": "Audit form recording, then the example CSV.", "words": 27 }, { "t": "32-36", "say": "Tap below and Chloe, an AI assistant, books your spot.", "on_screen": "TAP BELOW", "shot": "Chat funnel recording, then end card.", "words": 10 } ], "shot_list": [ "S1 Avatar full frame with Nav card slide-in", "S2 $12,500 counter with disclaimer lower third", "S3 Avatar full frame", "S4 ABCDE graphic, A and B light up", "S5 Audit form recording and example CSV, chat funnel recording, end card" ], "broll_needs": [ "~/AI/landing-pages/public/assets/proof/card-nav.webp (first name only on screen)", "HyperFrames: $12,500 counter and disclaimer lower third", "HyperFrames motion graphic: the letters A B C D E appear, the active letter lights", "Screen recording (Nik): the 2-minute audit form being filled in", "Example CSV in a sheet, made-up demo data, labelled 'Example data' on screen", "Screen recording (Nik): the chat funnel first screen at 100mfunnels.com/chat-funnel/e/ (Chloe's first question)" ], "cta": { "say": "Tap below and Chloe, an AI assistant, books your spot.", "on_screen": "TAP BELOW" }, "primary_text": "Nav runs a creative agency. He spent $120 on ads and closed a $12,500 deal within a week. Individual result. Results vary.\n\nEvery plan I teach starts with one question: who exactly is this for? That's Aim and Buyer, the first two steps of ABCDE, and I teach all five in a free live session on Zoom.\n\nYou also get 100 verified leads that match your ideal client. Do a two-minute audit, attend live, and stay to the end for the last 90. One gift per business.\n\nTap the button. Chloe, an AI assistant, asks a few questions and books your spot.", "primary_text_words": 102, "headline": "See What Nav Did With $120 in Ads", "headline_chars": 33, "description": "Individual result. Results vary.", "button": "Learn More", "url": "https://100mfunnels.com/chat-funnel/e/?utm_source=facebook&utm_medium=paid&utm_campaign=factory-v1-video&utm_content=V09", "credits": 9, "on_screen_small_print": "Individual result. Results vary. One gift per business. Attend live and finish the 2-minute audit. For B2B and service businesses. Example data shown.", "fills": [] }, { "id": "V10", "slug": "tracy-240", "title": "Tracy: 240 leads. Now what?", "family": "proof", "angle": "A lead is not a client until somebody starts the conversation: the D and E of ABCDE", "abcde": "E", "door": "DIY + audit", "awareness": "solution aware", "sophistication": "Stage 4: proof, then the missing half (the conversation)", "persona": "Real estate and service-business owners who generate leads and then stall", "desire": "Turn leads into booked conversations", "evidence": "proof-pack-2026-10-20/PROOF.md: Tracy, real estate agent, about $1,200 spent on ads, 240 to 250 leads (clip: tracy.mp4).", "evidence_status": "retrieved", "format": "Avatar III + testimonial clip b-roll (tracy.mp4, first-name lower third)", "duration_s": 44, "words": 110, "hook": { "say": "Tracy spent about $1,200 on ads and got 240 to 250 leads.", "on_screen": "TRACY. REAL ESTATE AGENT.", "words": 12 }, "beats": [ { "t": "0-5", "say": "Tracy spent about $1,200 on ads and got 240 to 250 leads.", "on_screen": "TRACY. REAL ESTATE AGENT.", "shot": "Avatar III medium close-up. Tracy's poster fades in (tracy-poster.webp), first name only. Small print: Individual result. Results vary.", "words": 12 }, { "t": "5-9", "say": "That's the good problem. Now somebody has to start 240 conversations.", "on_screen": "NOW WHO TALKS TO THEM?", "shot": "Short cut from tracy.mp4 (2 to 3 seconds, sound low) under a lower third: Tracy. Individual result.", "words": 11 }, { "t": "9-16", "say": "A lead isn't a client until somebody writes the first message and follows up on the reply.", "on_screen": "LEAD > MESSAGE > REPLY > CALL", "shot": "Four-step diagram (HyperFrames).", "words": 17 }, { "t": "16-25", "say": "That's the D and the E in ABCDE: DMs and Engine. I teach all five steps in a free live session on Zoom.", "on_screen": "THE D AND E IN ABCDE", "shot": "HyperFrames motion graphic: the letters A B C D E appear, the active letter lights; D and E light up.", "words": 23 }, { "t": "25-38", "say": "You also get 100 verified leads that match your ideal client, so you can start your own conversations the same day. Do a two-minute audit, be there live, and stay to the end.", "on_screen": "100 VERIFIED LEADS. FREE.", "shot": "Example CSV, then audit form recording.", "words": 33 }, { "t": "38-44", "say": "Tap below. Chloe, an AI assistant, asks a few questions and books your spot.", "on_screen": "TAP BELOW", "shot": "Chat funnel recording, then end card.", "words": 14 } ], "shot_list": [ "S1 Avatar full frame, Tracy poster fades in with disclaimer", "S2 Two-second tracy.mp4 cut under lower third", "S3 Four-step diagram", "S4 ABCDE graphic, D and E light up", "S5 Example CSV, audit recording, chat funnel recording, end card" ], "broll_needs": [ "~/AI/landing-pages/public/assets/proof/tracy.mp4 and tracy-poster.webp (first name only)", "HyperFrames: lead-to-call diagram", "HyperFrames motion graphic: the letters A B C D E appear, the active letter lights", "Example CSV in a sheet, made-up demo data, labelled 'Example data' on screen", "Screen recording (Nik): the 2-minute audit form being filled in", "Screen recording (Nik): the chat funnel first screen at 100mfunnels.com/chat-funnel/e/ (Chloe's first question)" ], "cta": { "say": "Tap below. Chloe, an AI assistant, asks a few questions and books your spot.", "on_screen": "TAP BELOW" }, "primary_text": "Tracy sells real estate. She spent about $1,200 on ads and got 240 to 250 leads. Individual result. Results vary.\n\nA lead isn't a client until somebody writes the first message and follows up on the reply. That's the D and the E in ABCDE, and I teach all five steps in a free live session on Zoom.\n\nYou also get 100 verified leads that match your ideal client, so you can start your own conversations the same day. Do a two-minute audit, attend live, and stay to the end. One gift per business.\n\nTap the button and Chloe, an AI assistant, will book your spot.", "primary_text_words": 106, "headline": "Tracy's 240 Leads. Now What?", "headline_chars": 28, "description": "Individual result. Results vary.", "button": "Learn More", "url": "https://100mfunnels.com/chat-funnel/e/?utm_source=facebook&utm_medium=paid&utm_campaign=factory-v1-video&utm_content=V10", "credits": 11, "on_screen_small_print": "Individual result. Results vary. One gift per business. Attend live and finish the 2-minute audit. For B2B and service businesses. Example data shown.", "fills": [] }, { "id": "V11", "slug": "own-422", "title": "Our own numbers: $422 in, $29.4K cash", "family": "proof", "angle": "Receipts from our own program, labelled not typical, to show Nik runs this himself", "abcde": "E", "door": "Fast Track", "awareness": "product aware", "sophistication": "Stage 4: proof of the operator", "persona": "Owners of coaching and service businesses comparing teachers and programs", "desire": "Evidence that the person teaching this runs it in a real business", "evidence": "proof-pack-2026-10-20/PROOF.md: Nik's own program (Fill Clients), $422 ad spend, $29.4K cash, tagged 'Our own business. Not typical.'", "evidence_status": "retrieved", "format": "Avatar III + HyperFrames number counter (+ optional blurred ad-account screenshot)", "duration_s": 39, "words": 98, "hook": { "say": "$422 in ads. $29.4K in cash. My own business.", "on_screen": "$422 AD SPEND. $29.4K CASH.", "words": 9 }, "beats": [ { "t": "0-4", "say": "$422 in ads. $29.4K in cash. My own business.", "on_screen": "$422 AD SPEND. $29.4K CASH.", "shot": "Avatar III close-up. Two counters roll up (HyperFrames). Small print on screen for the whole video: Our own business. Not typical.", "words": 9 }, { "t": "4-11", "say": "It's our own program, so it's not typical. I share it so you can see I do this myself.", "on_screen": "OUR OWN BUSINESS. NOT TYPICAL.", "shot": "Avatar full frame. Optional: blurred ad-account and payment screenshot as a 2-second cutaway.", "words": 19 }, { "t": "11-18", "say": "In my free live session on Zoom, I walk through ABCDE: Aim, Buyer, Create, DMs, Engine.", "on_screen": "A B C D E", "shot": "HyperFrames motion graphic: the letters A B C D E appear, the active letter lights.", "words": 16 }, { "t": "18-26", "say": "You also get 100 verified leads that match your ideal client. First 10 around minute 25, the other 90 at the end.", "on_screen": "100 VERIFIED LEADS. FREE.", "shot": "Example CSV, audit form recording.", "words": 22 }, { "t": "26-34", "say": "Two seats each session are Fast Track, with a call with me. I explain that at the end.", "on_screen": "2 FAST TRACK SEATS", "shot": "Avatar full frame; seat graphic, 2 of 5 highlighted.", "words": 18 }, { "t": "34-39", "say": "Tap below. Chloe, an AI assistant, asks a few questions and books your session.", "on_screen": "TAP BELOW", "shot": "Chat funnel recording, then end card.", "words": 14 } ], "shot_list": [ "S1 Avatar full frame, counters roll", "S2 Avatar full frame, optional blurred screenshot cutaway", "S3 ABCDE graphic", "S4 Example CSV and audit recording", "S5 Avatar with seat graphic, chat funnel recording, end card" ], "broll_needs": [ "HyperFrames: two number counters ($422, $29.4K)", "[FILL: blurred ad-account and payment screenshot from Nik that supports $422 spend and $29.4K cash]", "HyperFrames motion graphic: the letters A B C D E appear, the active letter lights", "Example CSV in a sheet, made-up demo data, labelled 'Example data' on screen", "Screen recording (Nik): the 2-minute audit form being filled in", "HyperFrames: five-seat graphic, 2 highlighted", "Screen recording (Nik): the chat funnel first screen at 100mfunnels.com/chat-funnel/e/ (Chloe's first question)" ], "cta": { "say": "Tap below. Chloe, an AI assistant, asks a few questions and books your session.", "on_screen": "TAP BELOW" }, "primary_text": "$422 in ads. $29.4K in cash. That's our own program, so it's not typical. Our own business. Not typical.\n\nI share it so you can see I do this myself. In my free live session on Zoom, I walk through ABCDE: Aim, Buyer, Create, DMs, Engine.\n\nYou also get 100 verified leads that match your ideal client. Do a two-minute audit, attend live, and stay to the end. One gift per business.\n\nTap the button. Chloe, an AI assistant, asks a few questions and books your session.", "primary_text_words": 87, "headline": "$422 in Ads. Our Own Numbers.", "headline_chars": 29, "description": "Our own business. Not typical.", "button": "Learn More", "url": "https://100mfunnels.com/chat-funnel/e/?utm_source=facebook&utm_medium=paid&utm_campaign=factory-v1-video&utm_content=V11", "credits": 10, "on_screen_small_print": "Our own business. Not typical. One gift per business. Attend live and finish the 2-minute audit. For B2B and service businesses. Example data shown.", "fills": [ "FILL: blurred ad-account and payment screenshot that supports the $422 spend and $29.4K cash (optional cutaway)" ] }, { "id": "V12", "slug": "four-owners", "title": "Four owners, four results", "family": "proof", "angle": "Four first-name client results in a row, then the free session and the 100 leads", "abcde": "A", "door": "Fast Track", "awareness": "product aware", "sophistication": "Stage 4: stacked proof", "persona": "Owners of finance, real estate, lending and coaching businesses", "desire": "Proof that people in businesses like mine get results", "evidence": "proof-pack-2026-10-20/PROOF.md and proof-library/PROOF-INDEX.md: Travis (financial consulting, reached the $1M mark from one funnel), Ellis (sold multiple $15K masterminds), Aaron (lending and capital, leads multiplied 10X), Johannes (coaching, clients and appointments every day).", "evidence_status": "retrieved", "format": "Avatar III + testimonial clip montage (travis.mp4, ellis.mp4, johannes.mp4, card-aaron.webp)", "duration_s": 34, "words": 84, "hook": { "say": "Four owners. Four different businesses.", "on_screen": "FOUR CLIENTS. FOUR RESULTS.", "words": 5 }, "beats": [ { "t": "0-2", "say": "Four owners. Four different businesses.", "on_screen": "FOUR CLIENTS. FOUR RESULTS.", "shot": "Avatar III close-up, then a four-tile grid builds (HyperFrames) with first names only. Small print for the whole video: Individual results. Results vary.", "words": 5 }, { "t": "2-6", "say": "Travis, financial consulting: reached the $1M mark from one funnel.", "on_screen": "TRAVIS. $1M FROM ONE FUNNEL.", "shot": "Two seconds of travis.mp4 full frame, first-name lower third.", "words": 10 }, { "t": "6-9", "say": "Ellis, real estate investor: sold multiple $15K masterminds.", "on_screen": "ELLIS. MULTIPLE $15K MASTERMINDS.", "shot": "Two seconds of ellis.mp4, first-name lower third.", "words": 8 }, { "t": "9-12", "say": "Aaron, lending and capital: leads multiplied 10X.", "on_screen": "AARON. LEADS MULTIPLIED 10X.", "shot": "card-aaron.webp slides in, first-name lower third.", "words": 7 }, { "t": "12-15", "say": "Johannes, coaching: clients and appointments every day.", "on_screen": "JOHANNES. CLIENTS EVERY DAY.", "shot": "Two seconds of johannes.mp4, first-name lower third.", "words": 7 }, { "t": "15-18", "say": "Those are client results. Individual results, results vary.", "on_screen": "CLIENT RESULTS. NOT TYPICAL.", "shot": "Avatar full frame; disclaimer enlarges.", "words": 8 }, { "t": "18-28", "say": "I'm Nik Sai. In my free live session on Zoom I teach the ABCDE plan, and you get 100 verified leads that match your ideal client.", "on_screen": "FREE LIVE SESSION. 100 VERIFIED LEADS.", "shot": "HyperFrames motion graphic: the letters A B C D E appear, the active letter lights; then example CSV.", "words": 26 }, { "t": "28-34", "say": "Do the two-minute audit, attend live, and stay to the end. Tap below.", "on_screen": "TAP BELOW", "shot": "Chat funnel recording, then end card.", "words": 13 } ], "shot_list": [ "S1 Avatar full frame, four-tile grid builds", "S2 to S5 Four 2-second client cuts with first-name lower thirds", "S6 Avatar full frame, disclaimer enlarges", "S7 ABCDE graphic, example CSV", "S8 Chat funnel recording and end card" ], "broll_needs": [ "~/AI/landing-pages/public/assets/proof/travis.mp4", "~/AI/landing-pages/public/assets/proof/ellis.mp4", "~/AI/landing-pages/public/assets/proof/johannes.mp4", "~/AI/landing-pages/public/assets/proof/card-aaron.webp", "HyperFrames: four-tile first-name grid and disclaimer lower third", "HyperFrames motion graphic: the letters A B C D E appear, the active letter lights", "Example CSV in a sheet, made-up demo data, labelled 'Example data' on screen", "Screen recording (Nik): the chat funnel first screen at 100mfunnels.com/chat-funnel/e/ (Chloe's first question)" ], "cta": { "say": "Do the two-minute audit, attend live, and stay to the end. Tap below.", "on_screen": "TAP BELOW" }, "primary_text": "Four owners, four businesses.\n\nTravis, financial consulting, reached the $1M mark from one funnel. Ellis, a real estate investor, sold multiple $15K masterminds. Aaron, lending and capital, multiplied his leads 10X. Johannes, a coach, gets clients and appointments every day.\n\nClient results. Individual results. Results vary.\n\nIn my free live session on Zoom I teach the ABCDE plan, and you get 100 verified leads that match your ideal client. Do a two-minute audit, attend live, and stay to the end.\n\nTap the button and Chloe, an AI assistant, will book your spot.", "primary_text_words": 92, "headline": "Four Owners. Four Results.", "headline_chars": 26, "description": "Client results. Results vary.", "button": "Learn More", "url": "https://100mfunnels.com/chat-funnel/e/?utm_source=facebook&utm_medium=paid&utm_campaign=factory-v1-video&utm_content=V12", "credits": 9, "on_screen_small_print": "Individual results. Results vary. One gift per business. Attend live and finish the 2-minute audit. For B2B and service businesses. Example data shown.", "fills": [] }, { "id": "V13", "slug": "second-payment-waits", "title": "The second $1,999 waits", "family": "launchpad", "angle": "Pay structure: the second $1,999 is due only after you have made 2x your investment, said with no income promise", "abcde": "E", "door": "Done-With-You", "awareness": "product aware", "sophistication": "Stage 4: a different way to pay", "persona": "Owners weighing a program before they pay", "desire": "Pay for a program in a way that does not put all the risk on me", "evidence": "03-fit-check-call.md objections #2 (too expensive) and #3 (what if I never make 2x); OFFER_TRUTH products[0].pay_structure.", "evidence_status": "retrieved", "format": "Avatar III talking head + HyperFrames price card", "duration_s": 46, "words": 115, "hook": { "say": "The second $1,999 is due only after you've made 2x your investment.", "on_screen": "2ND $1,999 AFTER 2X", "words": 12 }, "beats": [ { "t": "0-5", "say": "The second $1,999 is due only after you've made 2x your investment.", "on_screen": "2ND $1,999 AFTER 2X", "shot": "Avatar III close-up, steady delivery. Price card builds in the lower half (HyperFrames).", "words": 12 }, { "t": "5-15", "say": "That's the General seat in my AI Acquisition Launchpad. It's $1,999 now, then $1,999 after you've made 2x. There's also a 3 x $999 option.", "on_screen": "$1,999 NOW. $1,999 AFTER 2X.", "shot": "Price card: NOW box, AFTER 2X box, and a small 3 x $999 chip.", "words": 25 }, { "t": "15-24", "say": "Week one is onboarding and your Day-1 fast-cash strategy. Then a 3-week delivery process, and 1,000 verified ideal-client leads within 90 days.", "on_screen": "1,000 LEADS WITHIN 90 DAYS", "shot": "Week 1, Week 2 to 3, Day 90 timeline (HyperFrames).", "words": 22 }, { "t": "24-32", "say": "I don't promise income. If we fail to deliver, there's a 7-day refund that starts when you finish the onboarding checklist.", "on_screen": "NO INCOME GUARANTEE. 7-DAY REFUND.", "shot": "Avatar full frame; refund line as a text card.", "words": 21 }, { "t": "32-42", "say": "I explain it all at the end of my free live session on Zoom, where you also get 100 verified leads that match your ideal client.", "on_screen": "FREE LIVE SESSION. 100 VERIFIED LEADS.", "shot": "Avatar full frame, then example CSV.", "words": 26 }, { "t": "42-46", "say": "Tap below. Chloe, an AI assistant, books your spot.", "on_screen": "TAP BELOW", "shot": "Chat funnel recording, then end card.", "words": 9 } ], "shot_list": [ "S1 Avatar full frame, price card builds", "S2 Price card with NOW and AFTER 2X boxes", "S3 Timeline graphic", "S4 Avatar full frame, refund text card", "S5 Avatar, example CSV, chat funnel recording, end card" ], "broll_needs": [ "HyperFrames: price card ($1,999 now, $1,999 after 2x, 3 x $999 chip)", "HyperFrames: week 1 / weeks 2 to 3 / day 90 timeline", "Example CSV in a sheet, made-up demo data, labelled 'Example data' on screen", "Screen recording (Nik): the chat funnel first screen at 100mfunnels.com/chat-funnel/e/ (Chloe's first question)" ], "cta": { "say": "Tap below. Chloe, an AI assistant, books your spot.", "on_screen": "TAP BELOW" }, "primary_text": "The second $1,999 is due only after you've made 2x your investment.\n\nThat's the General seat in my AI Acquisition Launchpad: $1,999 now, then $1,999 after 2x. There's also a 3 x $999 option. You get onboarding and your Day-1 fast-cash strategy in week one, a 3-week delivery process, and 1,000 verified ideal-client leads within 90 days. No income guarantee. 7-day refund if we fail to deliver.\n\nI explain it at the end of my free live session on Zoom, where you also get 100 verified leads that match your ideal client.\n\nTap the button and Chloe, an AI assistant, will book your spot.", "primary_text_words": 104, "headline": "Pay the Second $1,999 After 2x", "headline_chars": 30, "description": "No income guarantee", "button": "Learn More", "url": "https://100mfunnels.com/chat-funnel/e/?utm_source=facebook&utm_medium=paid&utm_campaign=factory-v1-video&utm_content=V13", "credits": 12, "on_screen_small_print": "No income guarantee. 7-day refund if we fail to deliver; the 7 days start when you complete the onboarding checklist. No other refunds. One gift per business. Attend live and finish the 2-minute audit. For B2B and service businesses. Example data shown.", "fills": [] }, { "id": "V14", "slug": "one-thousand-or-two", "title": "1,000 leads or 2,000 leads", "family": "launchpad", "angle": "Two ways in, side by side: General (1,000 leads in 90 days) and Fast Track (2,000 leads, a call with Nik, first in the queue)", "abcde": "B", "door": "Fast Track", "awareness": "most aware", "sophistication": "Stage 3: mechanism (tiered lead delivery)", "persona": "Owners who already know the Launchpad exists and want the differences stated plainly", "desire": "A clear comparison before I decide", "evidence": "03-fit-check-call.md and RUN-SHEET chat answers ('What's the difference, Fast Track vs General?'); OFFER_TRUTH products[0] and [1].", "evidence_status": "retrieved", "format": "Avatar III + HyperFrames comparison table", "duration_s": 43, "words": 107, "hook": { "say": "Two Launchpad seats. 1,000 leads or 2,000, within 90 days.", "on_screen": "1,000 OR 2,000 LEADS. 90 DAYS.", "words": 10 }, "beats": [ { "t": "0-4", "say": "Two Launchpad seats. 1,000 leads or 2,000, within 90 days.", "on_screen": "1,000 OR 2,000 LEADS. 90 DAYS.", "shot": "Avatar III close-up. Two columns slide in (HyperFrames): GENERAL and FAST TRACK.", "words": 10 }, { "t": "4-14", "say": "General is $1,999 now and $1,999 after you've made 2x your investment, or 3 x $999. You get 1,000 verified ideal-client leads within 90 days.", "on_screen": "GENERAL: 1,000 LEADS", "shot": "Left column fills line by line in time with the speech.", "words": 25 }, { "t": "14-25", "say": "Fast Track is $3,999, and financing is available. You get 2,000 verified ideal-client leads within 90 days, a call with me, and first place in the delivery queue.", "on_screen": "FAST TRACK: 2,000 LEADS + CALL WITH NIK", "shot": "Right column fills line by line.", "words": 28 }, { "t": "25-31", "say": "Both come with a 7-day refund if we fail to deliver. No income promises.", "on_screen": "7-DAY REFUND. NO INCOME GUARANTEE.", "shot": "Both columns hold; refund line pins at the bottom.", "words": 14 }, { "t": "31-39", "say": "I walk through both at the end of my free live session on Zoom, where you also get 100 verified leads.", "on_screen": "FREE LIVE SESSION. 100 VERIFIED LEADS.", "shot": "Avatar full frame, then example CSV.", "words": 21 }, { "t": "39-43", "say": "Tap below. Chloe, an AI assistant, books your session.", "on_screen": "TAP BELOW", "shot": "Chat funnel recording, then end card.", "words": 9 } ], "shot_list": [ "S1 Avatar full frame, two empty columns slide in", "S2 Left column fills", "S3 Right column fills", "S4 Both columns hold, refund line pins", "S5 Avatar, example CSV, chat funnel recording, end card" ], "broll_needs": [ "HyperFrames: General vs Fast Track comparison table", "Example CSV in a sheet, made-up demo data, labelled 'Example data' on screen", "Screen recording (Nik): the chat funnel first screen at 100mfunnels.com/chat-funnel/e/ (Chloe's first question)" ], "cta": { "say": "Tap below. Chloe, an AI assistant, books your session.", "on_screen": "TAP BELOW" }, "primary_text": "Two ways into the Launchpad.\n\nGeneral: $1,999 now and $1,999 after you've made 2x your investment, or 3 x $999. 1,000 verified ideal-client leads within 90 days.\n\nFast Track: $3,999, financing available. 2,000 verified ideal-client leads within 90 days, a call with me, and first place in the delivery queue.\n\n7-day refund if we fail to deliver. No income guarantee.\n\nI walk through both at the end of my free live session on Zoom, where you also get 100 verified leads that match your ideal client. Tap the button and Chloe, an AI assistant, will book your session.", "primary_text_words": 98, "headline": "Launchpad: 1,000 or 2,000 Leads", "headline_chars": 31, "description": "No income guarantee", "button": "Learn More", "url": "https://100mfunnels.com/chat-funnel/e/?utm_source=facebook&utm_medium=paid&utm_campaign=factory-v1-video&utm_content=V14", "credits": 11, "on_screen_small_print": "No income guarantee. 7-day refund if we fail to deliver; the 7 days start when you complete the onboarding checklist. No other refunds. One gift per business. Attend live and finish the 2-minute audit. For B2B and service businesses. Example data shown.", "fills": [] }, { "id": "V15", "slug": "five-seats-why", "title": "Why I only take 5 per session", "family": "launchpad", "angle": "Honest scarcity: five seats a session are real delivery slots, two Fast Track and three General", "abcde": "E", "door": "Fast Track", "awareness": "product aware", "sophistication": "Stage 5: honesty and identity", "persona": "Owners who distrust fake scarcity", "desire": "Know the limit is real before I decide", "evidence": "03-fit-check-call.md objection #9 ('Why only 5 seats?'): seats are fulfilment slots and every buyer is reviewed against written criteria; OFFER_TRUTH seats.", "evidence_status": "retrieved", "format": "Avatar III talking head + Nik's stage photo + HyperFrames seat graphic", "duration_s": 43, "words": 108, "hook": { "say": "Why I only take 5 people per session.", "on_screen": "ONLY 5 PER SESSION", "words": 8 }, "beats": [ { "t": "0-3", "say": "Why I only take 5 people per session.", "on_screen": "ONLY 5 PER SESSION", "shot": "Avatar III close-up, level delivery.", "words": 8 }, { "t": "3-7", "say": "Five seats. Two are Fast Track and three are General.", "on_screen": "2 FAST TRACK. 3 GENERAL.", "shot": "Five-seat graphic: two filled seats and three outlined (HyperFrames).", "words": 10 }, { "t": "7-16", "say": "They're real delivery slots. I can only onboard so many people and still deliver their leads properly, so I check every order.", "on_screen": "REAL DELIVERY SLOTS", "shot": "Nik's stage photo, slow push-in, then back to the avatar.", "words": 22 }, { "t": "16-28", "say": "Fast Track is $3,999, with a call with me and first place in the queue. General is $1,999 now and $1,999 after you've made 2x, or 3 x $999.", "on_screen": "FAST TRACK $3,999. GENERAL $1,999.", "shot": "Two price chips on the seat graphic.", "words": 29 }, { "t": "28-38", "say": "I explain it at the end of my free live session on Zoom. Before that, you get 100 verified leads that match your ideal client.", "on_screen": "FREE LIVE SESSION. 100 VERIFIED LEADS.", "shot": "Avatar full frame, then example CSV.", "words": 25 }, { "t": "38-43", "say": "Tap below. Chloe, an AI assistant, asks a few questions and books your session.", "on_screen": "TAP BELOW", "shot": "Chat funnel recording, then end card.", "words": 14 } ], "shot_list": [ "S1 Avatar full frame", "S2 Five-seat graphic", "S3 Stage photo push-in, back to avatar", "S4 Price chips on the seat graphic", "S5 Avatar, example CSV, chat funnel recording, end card" ], "broll_needs": [ "HyperFrames: five-seat graphic, 2 filled and 3 outlined", "Photo: brand-assets/nik/nik-award-stage-group-01.jpg (Nik's stage photo, slow push-in)", "Example CSV in a sheet, made-up demo data, labelled 'Example data' on screen", "Screen recording (Nik): the chat funnel first screen at 100mfunnels.com/chat-funnel/e/ (Chloe's first question)" ], "cta": { "say": "Tap below. Chloe, an AI assistant, asks a few questions and books your session.", "on_screen": "TAP BELOW" }, "primary_text": "Why I only take 5 people per session: two seats are Fast Track and three are General.\n\nThey're real delivery slots. I can only onboard so many people and still deliver their leads properly, so I check every order.\n\nFast Track is $3,999, with a call with me and first place in the queue. General is $1,999 now and $1,999 after you've made 2x, or 3 x $999. No income guarantee.\n\nI explain it at the end of my free live session on Zoom, where you also get 100 verified leads that match your ideal client.\n\nTap the button and Chloe, an AI assistant, will book your session.", "primary_text_words": 108, "headline": "Why Only 5 Seats a Session", "headline_chars": 26, "description": "No income guarantee", "button": "Learn More", "url": "https://100mfunnels.com/chat-funnel/e/?utm_source=facebook&utm_medium=paid&utm_campaign=factory-v1-video&utm_content=V15", "credits": 11, "on_screen_small_print": "No income guarantee. 7-day refund if we fail to deliver; the 7 days start when you complete the onboarding checklist. No other refunds. One gift per business. Attend live and finish the 2-minute audit. For B2B and service businesses. Example data shown.", "fills": [] }, { "id": "V16", "slug": "refund-plain-english", "title": "My refund policy, in plain English", "family": "launchpad", "angle": "Read the one refund rule aloud: 7-day refund if we fail to deliver, counted from the onboarding checklist, nothing else", "abcde": "E", "door": "Done-With-You", "awareness": "product aware", "sophistication": "Stage 5: transparency", "persona": "Owners who read the terms before they pay", "desire": "Know exactly what I can and cannot get back", "evidence": "03-fit-check-call.md objection #11 ('What's the refund policy, exactly?'); OFFER_TRUTH refund_policy.", "evidence_status": "retrieved", "format": "Avatar III talking head + text overlay of the terms", "duration_s": 42, "words": 104, "hook": { "say": "My refund policy fits in one sentence. Want to hear it?", "on_screen": "MY REFUND POLICY. ONE SENTENCE.", "words": 11 }, "beats": [ { "t": "0-4", "say": "My refund policy fits in one sentence. Want to hear it?", "on_screen": "MY REFUND POLICY. ONE SENTENCE.", "shot": "Avatar III close-up, small smile, then straight to the next line.", "words": 11 }, { "t": "4-8", "say": "If we fail to deliver, you get a 7-day refund.", "on_screen": "FAIL TO DELIVER = 7-DAY REFUND", "shot": "Text card, one line, large.", "words": 10 }, { "t": "8-12", "say": "The seven days start when you finish the onboarding checklist.", "on_screen": "7 DAYS FROM CHECKLIST DONE", "shot": "Text card adds the second line.", "words": 10 }, { "t": "12-17", "say": "There are no other refunds. I'd rather say that up front.", "on_screen": "NO OTHER REFUNDS", "shot": "Avatar full frame.", "words": 11 }, { "t": "17-27", "say": "The Launchpad gives you 1,000 verified ideal-client leads within 90 days. It's $1,999 now and $1,999 after you've made 2x your investment, or 3 x $999.", "on_screen": "1,000 LEADS WITHIN 90 DAYS", "shot": "Price card (HyperFrames), same style as V13.", "words": 26 }, { "t": "27-37", "say": "I go through it live at the end of my free session on Zoom. You also get 100 verified leads that match your ideal client.", "on_screen": "FREE LIVE SESSION. 100 VERIFIED LEADS.", "shot": "Avatar full frame, then example CSV.", "words": 25 }, { "t": "37-42", "say": "Tap below to book your spot with Chloe, an AI assistant.", "on_screen": "TAP BELOW", "shot": "Chat funnel recording, then end card.", "words": 11 } ], "shot_list": [ "S1 Avatar full frame", "S2 to S3 Text card with the two refund lines", "S4 Avatar full frame", "S5 Price card", "S6 Avatar, example CSV, chat funnel recording, end card" ], "broll_needs": [ "HyperFrames: refund text card (two lines)", "HyperFrames: price card", "Example CSV in a sheet, made-up demo data, labelled 'Example data' on screen", "Screen recording (Nik): the chat funnel first screen at 100mfunnels.com/chat-funnel/e/ (Chloe's first question)" ], "cta": { "say": "Tap below to book your spot with Chloe, an AI assistant.", "on_screen": "TAP BELOW" }, "primary_text": "My refund policy, in plain English: if we fail to deliver, you get a 7-day refund. The seven days start when you finish the onboarding checklist. There are no other refunds.\n\nThe Launchpad gives you 1,000 verified ideal-client leads within 90 days. It's $1,999 now and $1,999 after you've made 2x your investment, or 3 x $999. No income guarantee.\n\nI go through all of it at the end of my free live session on Zoom, where you also get 100 verified leads that match your ideal client.\n\nTap the button and Chloe, an AI assistant, will book your spot.", "primary_text_words": 100, "headline": "Our Refund Rule, in Plain English", "headline_chars": 33, "description": "No income guarantee", "button": "Learn More", "url": "https://100mfunnels.com/chat-funnel/e/?utm_source=facebook&utm_medium=paid&utm_campaign=factory-v1-video&utm_content=V16", "credits": 11, "on_screen_small_print": "No income guarantee. 7-day refund if we fail to deliver; the 7 days start when you complete the onboarding checklist. No other refunds. One gift per business. Attend live and finish the 2-minute audit. For B2B and service businesses. Example data shown.", "fills": [] }, { "id": "V17", "slug": "lead-leak", "title": "Where is your biggest lead leak?", "family": "drop", "angle": "Put a monthly number on the gap between leads, calls and closes with the Lead Leak Calculator, shown in the session", "abcde": "A", "door": "DIY + audit", "awareness": "problem aware", "sophistication": "Stage 3: mechanism (a calculator that prices the gap)", "persona": "Owners who track leads, calls and closes but have never priced the gap", "desire": "Know which step costs me the most", "evidence": "drops/SELECTION.md #2 (Lead Leak Calculator, score 90); MICROMAGNET-IDEAS.md. Desire wording is a hypothesis.", "evidence_status": "hypothesis", "format": "Avatar III + screen-recording b-roll of the calculator", "duration_s": 45, "words": 112, "hook": { "say": "Leads in. Calls booked. Deals closed. Where's the leak?", "on_screen": "WHERE'S THE LEAK?", "words": 9 }, "beats": [ { "t": "0-4", "say": "Leads in. Calls booked. Deals closed. Where's the leak?", "on_screen": "WHERE'S THE LEAK?", "shot": "Avatar III close-up, then a three-box funnel graphic (HyperFrames): LEADS, CALLS, CLOSES.", "words": 9 }, { "t": "4-13", "say": "You know how many leads came in last month. Do you know how many dropped out before the call, and before the close?", "on_screen": "LEADS. CALLS. CLOSES.", "shot": "Numbers drop between the three boxes; the gaps flash.", "words": 23 }, { "t": "13-22", "say": "I built a Lead Leak Calculator that puts a monthly number on that gap between your leads, your calls and your closes.", "on_screen": "THE LEAD LEAK CALCULATOR", "shot": "Screen recording of the calculator preview page: Nik types demo numbers (labelled Example).", "words": 22 }, { "t": "22-30", "say": "I show it in my free live session on Zoom, along with the ABCDE plan for fixing the biggest leak it finds.", "on_screen": "SHOWN IN THE FREE SESSION", "shot": "HyperFrames motion graphic: the letters A B C D E appear, the active letter lights; A lights up.", "words": 22 }, { "t": "30-39", "say": "You also get 100 verified leads that match your ideal client. Do a two-minute audit, attend live, and stay to the end.", "on_screen": "100 VERIFIED LEADS. FREE.", "shot": "Audit form recording, then the example CSV.", "words": 22 }, { "t": "39-45", "say": "Tap below. Chloe, an AI assistant, asks a few questions and books your spot.", "on_screen": "TAP BELOW", "shot": "Chat funnel recording, then end card.", "words": 14 } ], "shot_list": [ "S1 Avatar full frame, three-box funnel graphic", "S2 Numbers drop between boxes", "S3 Calculator screen recording with demo numbers", "S4 ABCDE graphic", "S5 Audit form recording, example CSV, chat funnel recording, end card" ], "broll_needs": [ "HyperFrames: LEADS / CALLS / CLOSES three-box funnel", "Screen recording (Nik): the Lead Leak Calculator preview page with demo numbers [FILL: record once the draft page is approved]", "HyperFrames motion graphic: the letters A B C D E appear, the active letter lights", "Screen recording (Nik): the 2-minute audit form being filled in", "Example CSV in a sheet, made-up demo data, labelled 'Example data' on screen", "Screen recording (Nik): the chat funnel first screen at 100mfunnels.com/chat-funnel/e/ (Chloe's first question)" ], "cta": { "say": "Tap below. Chloe, an AI assistant, asks a few questions and books your spot.", "on_screen": "TAP BELOW" }, "primary_text": "Leads in. Calls booked. Deals closed. Where's the leak?\n\nI built a Lead Leak Calculator that puts a monthly number on the gap between your leads, your calls and your closes. I show it in my free live session on Zoom, along with the ABCDE plan for fixing the biggest leak it finds.\n\nYou also get 100 verified leads that match your ideal client. Do a two-minute audit, attend live, and stay to the end. One gift per business.\n\nTap the button and Chloe, an AI assistant, will book your spot.", "primary_text_words": 91, "headline": "Find Your Biggest Lead Leak", "headline_chars": 27, "description": "Free live session on Zoom", "button": "Learn More", "url": "https://100mfunnels.com/chat-funnel/e/?utm_source=facebook&utm_medium=paid&utm_campaign=factory-v1-video&utm_content=V17", "credits": 12, "on_screen_small_print": "One gift per business. Attend live and finish the 2-minute audit. For B2B and service businesses. Example data shown.", "fills": [ "FILL: screen recording of the Lead Leak Calculator (draft page) once Nik approves it" ], "drop": { "slug": "lead-leak-calculator", "keyword": "LEAK", "abcde": "A", "preview": "https://ad-factory-v1.funneling.ai/get/lead-leak-calculator/", "organic_cta": "Comment LEAK and I'll send you the calculator." } }, { "id": "V18", "slug": "old-list-revival", "title": "Five messages for the leads who went quiet", "family": "drop", "angle": "Old List Revival: a five-message pack for leads who asked, got a price and went quiet, shown in the session", "abcde": "D", "door": "DIY + audit", "awareness": "problem aware", "sophistication": "Stage 3: mechanism (a message pack for the old list)", "persona": "Owners with an old CRM list of leads who stopped replying", "desire": "Cash from the leads I already paid for", "evidence": "drops/SELECTION.md #5 (fast cash from leads they already have; pairs with the Day-1 fast-cash strategy). Desire wording is a hypothesis.", "evidence_status": "hypothesis", "format": "Avatar III + screen-recording b-roll of a CRM list (mock) and the message pack", "duration_s": 41, "words": 102, "hook": { "say": "Remember the leads who went quiet last year? Your CRM does.", "on_screen": "THE LEADS WHO WENT QUIET", "words": 11 }, "beats": [ { "t": "0-4", "say": "Remember the leads who went quiet last year? Your CRM does.", "on_screen": "THE LEADS WHO WENT QUIET", "shot": "Avatar III close-up, then a mock CRM list (labelled Example) scrolls with 'last contacted' dates greying out.", "words": 11 }, { "t": "4-9", "say": "They asked a question. Maybe you sent a price. Then nothing.", "on_screen": "ASKED. GOT A PRICE. NOTHING.", "shot": "Three status tags appear on one mock row.", "words": 11 }, { "t": "9-14", "say": "I put together a five-message pack for those leads. It's called Old List Revival.", "on_screen": "OLD LIST REVIVAL: 5 MESSAGES", "shot": "Pack preview (five message cards stack up, HyperFrames) [FILL: use the real pack page once approved].", "words": 14 }, { "t": "14-22", "say": "It's part of the DMs step in ABCDE, and I show it in my free live session on Zoom.", "on_screen": "THE D IN ABCDE: DMS", "shot": "HyperFrames motion graphic: the letters A B C D E appear, the active letter lights; D lights up.", "words": 19 }, { "t": "22-35", "say": "You also get 100 new verified leads that match your ideal client, so you have fresh names next to the old ones. Do a two-minute audit, attend live, and stay to the end.", "on_screen": "100 NEW VERIFIED LEADS. FREE.", "shot": "Audit form recording, then the example CSV.", "words": 33 }, { "t": "35-41", "say": "Tap below. Chloe, an AI assistant, asks a few questions and books your spot.", "on_screen": "TAP BELOW", "shot": "Chat funnel recording, then end card.", "words": 14 } ], "shot_list": [ "S1 Avatar full frame, mock CRM list scrolls", "S2 Status tags on one row", "S3 Five message cards stack", "S4 ABCDE graphic, D lights up", "S5 Audit form recording, example CSV, chat funnel recording, end card" ], "broll_needs": [ "HyperFrames: mock CRM list with greyed 'last contacted' dates, made-up names, labelled Example", "HyperFrames: five message cards stack (use real pack text [FILL: approved pack])", "HyperFrames motion graphic: the letters A B C D E appear, the active letter lights", "Screen recording (Nik): the 2-minute audit form being filled in", "Example CSV in a sheet, made-up demo data, labelled 'Example data' on screen", "Screen recording (Nik): the chat funnel first screen at 100mfunnels.com/chat-funnel/e/ (Chloe's first question)" ], "cta": { "say": "Tap below. Chloe, an AI assistant, asks a few questions and books your spot.", "on_screen": "TAP BELOW" }, "primary_text": "Remember the leads who went quiet last year? Your CRM does.\n\nI put together a five-message pack for them, called Old List Revival. It's part of the DMs step in ABCDE, and I show it in my free live session on Zoom.\n\nYou also get 100 new verified leads that match your ideal client, so you have fresh names next to the old ones. Do a two-minute audit, attend live, and stay to the end. One gift per business.\n\nTap the button and Chloe, an AI assistant, will book your spot.", "primary_text_words": 91, "headline": "5 Messages for Leads Gone Quiet", "headline_chars": 31, "description": "Free live session on Zoom", "button": "Learn More", "url": "https://100mfunnels.com/chat-funnel/e/?utm_source=facebook&utm_medium=paid&utm_campaign=factory-v1-video&utm_content=V18", "credits": 11, "on_screen_small_print": "One gift per business. Attend live and finish the 2-minute audit. For B2B and service businesses. Example data shown.", "fills": [ "FILL: approved Old List Revival pack text for the message-card shot" ], "drop": { "slug": "old-list-revival", "keyword": "REVIVE", "abcde": "D", "preview": "https://ad-factory-v1.funneling.ai/get/old-list-revival/", "organic_cta": "Comment REVIVE and I'll send you the five messages." } }, { "id": "V19", "slug": "think-about-it", "title": "\"Let me think about it\"", "family": "drop", "angle": "The most dreaded line at the end of a sales call, and the cheat sheet for the next thing to say", "abcde": "E", "door": "DIY + audit", "awareness": "solution aware", "sophistication": "Stage 3: mechanism (a cheat sheet for the exact moment)", "persona": "Owners who take their own sales calls", "desire": "Keep the deal alive after 'let me think about it'", "evidence": "03-fit-check-call.md objection #1 ('I need to think about it'); drops/SELECTION.md #4. The Friday 4 PM scene is illustrative, not a quote.", "evidence_status": "retrieved (objection wording); scene is illustrative", "format": "Avatar III + HyperFrames chat-bubble animation", "duration_s": 31, "words": 77, "hook": { "say": "It's Friday, 4 PM, and the prospect says 'let me think about it.'", "on_screen": "'LET ME THINK ABOUT IT.'", "words": 13 }, "beats": [ { "t": "0-5", "say": "It's Friday, 4 PM, and the prospect says 'let me think about it.'", "on_screen": "'LET ME THINK ABOUT IT.'", "shot": "Avatar III close-up, then a chat-bubble animation (HyperFrames, labelled Illustration) with the line.", "words": 13 }, { "t": "5-11", "say": "You say, 'No problem, take your time.' Then you never hear from them again.", "on_screen": "THEN SILENCE", "shot": "Reply bubble sends; the thread goes quiet; a 'last seen' stamp ages.", "words": 14 }, { "t": "11-19", "say": "I put together a cheat sheet for that exact moment, and I show it live in my free session on Zoom.", "on_screen": "THE CHEAT SHEET. SHOWN LIVE.", "shot": "Cheat-sheet card slides in (HyperFrames) [FILL: use the real sheet title once approved]; E in the ABCDE graphic lights up.", "words": 21 }, { "t": "19-27", "say": "You also get 100 verified leads that match your ideal client. Two-minute audit, attend live, stay to the end.", "on_screen": "100 VERIFIED LEADS. FREE.", "shot": "Audit form recording, then the example CSV.", "words": 19 }, { "t": "27-31", "say": "Tap below and Chloe, an AI assistant, books you in.", "on_screen": "TAP BELOW", "shot": "Chat funnel recording, then end card.", "words": 10 } ], "shot_list": [ "S1 Avatar full frame, chat bubble appears", "S2 Reply bubble and the silence", "S3 Cheat-sheet card, E lights up", "S4 Audit form recording, example CSV, chat funnel recording, end card" ], "broll_needs": [ "HyperFrames: chat-bubble thread (labelled Illustration)", "HyperFrames: cheat-sheet card [FILL: real sheet title after approval]", "HyperFrames motion graphic: the letters A B C D E appear, the active letter lights", "Screen recording (Nik): the 2-minute audit form being filled in", "Example CSV in a sheet, made-up demo data, labelled 'Example data' on screen", "Screen recording (Nik): the chat funnel first screen at 100mfunnels.com/chat-funnel/e/ (Chloe's first question)" ], "cta": { "say": "Tap below and Chloe, an AI assistant, books you in.", "on_screen": "TAP BELOW" }, "primary_text": "Friday, 4 PM. The prospect says, \"Let me think about it.\" You say, \"No problem, take your time.\" Then you never hear from them again.\n\nI put together a cheat sheet for that exact moment, and I show how I handle it live in my free session on Zoom.\n\nYou also get 100 verified leads that match your ideal client. Do a two-minute audit, attend live, and stay to the end. One gift per business.\n\nTap the button and Chloe, an AI assistant, will book your spot.", "primary_text_words": 87, "headline": "\"Let Me Think About It\" Cheat Sheet", "headline_chars": 35, "description": "Free live session on Zoom", "button": "Learn More", "url": "https://100mfunnels.com/chat-funnel/e/?utm_source=facebook&utm_medium=paid&utm_campaign=factory-v1-video&utm_content=V19", "credits": 8, "on_screen_small_print": "One gift per business. Attend live and finish the 2-minute audit. For B2B and service businesses. Example data shown.", "fills": [ "FILL: real cheat-sheet title/page after Nik approves the THINK drop" ], "drop": { "slug": "think-about-it", "keyword": "THINK", "abcde": "E", "preview": "https://ad-factory-v1.funneling.ai/get/think-about-it/", "organic_cta": "Comment THINK and I'll send you the cheat sheet." } }, { "id": "V20", "slug": "offer-in-a-sentence", "title": "Your offer in one sentence", "family": "drop", "angle": "Create: a one-sentence offer a stranger understands, built with the One-Sentence Offer tool shown in the session", "abcde": "C", "door": "DIY + audit", "awareness": "problem aware", "sophistication": "Stage 3: mechanism (a fill-in-the-blanks offer tool)", "persona": "Consultants and coaches whose offer takes a paragraph to explain", "desire": "Say what I sell in one sentence people understand", "evidence": "drops/SELECTION.md #8 ('design an offer' is spine module 1; the audit asks for a clear offer sentence). Desire wording is a hypothesis.", "evidence_status": "hypothesis", "format": "Avatar III + screen-recording b-roll of the offer tool", "duration_s": 43, "words": 108, "hook": { "say": "Can a stranger understand what you sell in one sentence?", "on_screen": "ONE SENTENCE. A STRANGER.", "words": 10 }, "beats": [ { "t": "0-4", "say": "Can a stranger understand what you sell in one sentence?", "on_screen": "ONE SENTENCE. A STRANGER.", "shot": "Avatar III close-up, then a text card with a paragraph-long offer that shrinks to one line (HyperFrames).", "words": 10 }, { "t": "4-7", "say": "If it takes a paragraph, they've already scrolled.", "on_screen": "PARAGRAPH = SCROLLED", "shot": "The paragraph card scrolls away on a mock feed.", "words": 8 }, { "t": "7-19", "say": "I made a One-Sentence Offer tool for that. You fill in a few blanks and get one sentence you can say on a call or paste into a message.", "on_screen": "THE ONE-SENTENCE OFFER TOOL", "shot": "Screen recording of the tool preview with demo answers (labelled Example) [FILL: record once the draft tool is approved].", "words": 29 }, { "t": "19-25", "say": "I show it in my free live session on Zoom. It's the C in ABCDE: Create.", "on_screen": "THE C IN ABCDE: CREATE", "shot": "HyperFrames motion graphic: the letters A B C D E appear, the active letter lights; C lights up.", "words": 16 }, { "t": "25-38", "say": "You also get 100 verified leads that match your ideal client, so your sentence has 100 people to land on. Do a two-minute audit, attend live, and stay to the end.", "on_screen": "100 VERIFIED LEADS. FREE.", "shot": "Audit form recording, then the example CSV.", "words": 31 }, { "t": "38-43", "say": "Tap below. Chloe, an AI assistant, asks a few questions and books your spot.", "on_screen": "TAP BELOW", "shot": "Chat funnel recording, then end card.", "words": 14 } ], "shot_list": [ "S1 Avatar full frame, paragraph shrinks to a sentence", "S2 Mock-feed scroll", "S3 Offer tool recording with demo answers", "S4 ABCDE graphic, C lights up", "S5 Audit form recording, example CSV, chat funnel recording, end card" ], "broll_needs": [ "HyperFrames: paragraph-to-sentence shrink; mock feed scroll", "Screen recording (Nik): the One-Sentence Offer tool preview with demo answers [FILL: record once approved]", "HyperFrames motion graphic: the letters A B C D E appear, the active letter lights", "Screen recording (Nik): the 2-minute audit form being filled in", "Example CSV in a sheet, made-up demo data, labelled 'Example data' on screen", "Screen recording (Nik): the chat funnel first screen at 100mfunnels.com/chat-funnel/e/ (Chloe's first question)" ], "cta": { "say": "Tap below. Chloe, an AI assistant, asks a few questions and books your spot.", "on_screen": "TAP BELOW" }, "primary_text": "Can a stranger understand what you sell in one sentence?\n\nIf it takes a paragraph, they've already scrolled. I made a One-Sentence Offer tool for that, and I show it in my free live session on Zoom. It's the C in ABCDE: Create.\n\nYou also get 100 verified leads that match your ideal client, so your sentence has 100 people to land on. Do a two-minute audit, attend live, and stay to the end. One gift per business.\n\nTap the button and Chloe, an AI assistant, will book your spot.", "primary_text_words": 90, "headline": "Your Offer in One Sentence", "headline_chars": 26, "description": "Free live session on Zoom", "button": "Learn More", "url": "https://100mfunnels.com/chat-funnel/e/?utm_source=facebook&utm_medium=paid&utm_campaign=factory-v1-video&utm_content=V20", "credits": 11, "on_screen_small_print": "One gift per business. Attend live and finish the 2-minute audit. For B2B and service businesses. Example data shown.", "fills": [ "FILL: screen recording of the One-Sentence Offer tool once Nik approves the OFFER drop" ], "drop": { "slug": "10k-offer-sentence", "keyword": "OFFER", "abcde": "C", "preview": "https://ad-factory-v1.funneling.ai/get/10k-offer-sentence/", "organic_cta": "Comment OFFER and I'll send you the one-sentence offer tool." } } ] }