# Drop kit · See How Much Money Your Lead Funnel Leaks Every Month

**Keyword:** `LEAK` · **Status:** draft (preview) · **Engine:** Attraction · **ABCDE:** A · **Created:** 2026-10-22
**Gated page (preview):** https://ad-factory-v1.funneling.ai/get/lead-leak-calculator/  
**Unlock page:** https://ad-factory-v1.funneling.ai/get/lead-leak-calculator/unlocked/ (preview: https://ad-factory-v1.funneling.ai/get/lead-leak-calculator/unlocked/?k=preview)  
**Ascends to:** https://100mfunnels.com/chat-funnel/e/?utm_source=drop&utm_medium=organic&utm_campaign=drop-lead-leak-calculator&utm_content=unlock (Group AI Growth Session)  
**GHL tag (when live):** `magnet-drop-lead-leak-calculator` · **Why picked:** Puts a monthly number on the gap between leads, calls and closes, and the session is the fix for the biggest leak it finds.

> Type your leads per month, the percent that book a call, the percent that show, the percent you close and your average deal, and see what your leads make you now, what 5 more points at each step is worth, and which step leaks the most: the fix for 'I get leads, so where is the money going?'

## 1 · Showcase (what Nik shows publicly: show, don't say)
Screen-record the real calculator. Type five example numbers (say on camera they are made up), hit the button, and let the revenue number and the three '+5 points' lines appear before you talk. Then change the booking percent live and watch the numbers move.

- The five boxes filled with example numbers, cursor visible
- 'Revenue per month now' appearing; zoom in on it
- Three lines side by side (+5 points at booking, showing up, closing) with the biggest leak highlighted
- Change the booking percent from 20 to 25 live and watch the revenue number jump

On-screen text: **Where your leads leak money**

## 2 · Hand-raiser post (draft, not posted)
```
You've got leads coming in. So why does the money feel small?

A lead can leak in three places. They don't book. They book and don't show. They show and don't buy.

If you can't say which one is yours, you'll probably end up buying more leads and sending them into the same leak.

I built a free calculator. Type your leads per month, your three percentages (book, show, close) and your average deal. It shows what you make now, what 5 more points at each step is worth, and which step leaks the most.

It comes with a copy-paste fix for each step.

Comment LEAK and I'll send it to you.
```
Pinned first comment: Quick poll: which step leaks the most for you? Booking, showing up or closing? Tell me below and I'll point you to the fix.

## 3 · Yaps (6-beat, feed into the yapping-video skill)
### 1. "Before you buy more leads, check where the ones you've got go."
Structure: strong take, then education · Proof shown: The calculator with example numbers: revenue now, the three +5 lines, the biggest leak highlighted. · CTA: comment **LEAK**
PAIN: leads are coming in, the bank account doesn't show it, so the plan is 'get more leads.' PROOF (said): 'These are made-up numbers, but watch what one step costs.' PROOF (shown): the calculator, revenue now $21,000 in the example, the booking line +$5,250 highlighted. STORY: [FILL: one real moment from your own funnel or a sales call where the leak was booking, not traffic. Only use a real one. No real one? Run the demo: change booking from 20 to 25 and watch the number move.] LESSON: three steps leak: book, show, close. Count your own three percents from the last 30 days. The lowest one is your biggest leak. Fix only that one for 30 days. CTA: comment LEAK and I'll send you the calculator.

### 2. "Made-up numbers, real lesson: this one step costs $5,250 a month."
Structure: proof-first, then education · Proof shown: Three lines side by side with the same example numbers: +5 points at booking, at showing up, at closing. · CTA: comment **LEAK**
PAIN: you fix the step that annoys you most, not the step that costs you most. PROOF (said): 'Five more points at booking adds $5,250. At showing up, $1,500. At closing, $4,200. Made-up numbers.' PROOF (shown): the three lines with the biggest one highlighted. STORY: the demo: change which step is lowest and watch the highlight move to it. LESSON: five points on a small number is a bigger jump, so your lowest percent is your biggest leak. CTA: comment LEAK and I'll send you the calculator and the fix for each step.

### 3. "You might be fixing no-shows when your leak is booking."
Structure: small epiphany · Proof shown: The calculator with example numbers where the show-rate line is small and the booking line is big. · CTA: comment **LEAK**
PAIN: no-shows hurt, so you spend a week on reminders. PROOF (said): 'In my made-up example, fixing no-shows is worth $1,500. Fixing booking is worth $5,250.' PROOF (shown): both lines on screen. STORY: [FILL: a real time you chased a symptom, such as no-shows, before counting. If you don't have one, run the demo instead.] LESSON: count first, then fix one step. Write your three percents on a page and circle the lowest. CTA: comment LEAK and I'll send you the calculator.

## 4 · ManyChat flow (draft, nothing connected)
Trigger: comment contains `LEAK` on any reel/post (and DM keyword `LEAK`).
1. Trigger: comment or DM contains LEAK
2. Public reply (rotate)
3. DM 1 + button -> /get/lead-leak-calculator/ (UTM dm)
4. Opt-in on page -> GHL tag magnet-drop-lead-leak-calculator
5. DM 2 after opt-in: seat invite -> session (UTM dm2): 'Now you know your biggest leak. The live Group AI Growth Session gives you 100 verified leads that match your ideal client to test the fix on. Here's the link: [session link]'
6. 2 h nudge if no click
7. 24 h: last nudge with the session link, then stop: 'Last note from me. Fix one step, then bring leads to test it on. The session hands over 100 verified leads, and the last 90 land at the end, so stay to the end. [session link]'

Public replies (rotate): "Sent it to your DMs." / "Check your DMs, the calculator is there." / "Done. It's in your DMs."
DM 1: "Here's the Lead Leak Calculator. Type five numbers and it names your biggest leak." + button **Open the calculator** → https://ad-factory-v1.funneling.ai/get/lead-leak-calculator/?utm_source=instagram&utm_medium=dm&utm_campaign=drop-lead-leak-calculator
Nudge after 2 h (no click): "Did the calculator open? You only need five numbers. Start with leads per month."

## 5 · Emails (GHL workflow on tag `magnet-drop-lead-leak-calculator`, drafts)
**Immediately · Your lead leak calculator (and your 100 leads)**
```
Hey {first_name},

Here's the calculator: https://ad-factory-v1.funneling.ai/get/lead-leak-calculator/unlocked/

Type your five numbers and it names your biggest leak. The fix for each step is on the same page, with texts you can paste today.

Want to fix it with us? Come to the live Group AI Growth Session on Zoom. You finish the 2-minute audit and get 100 verified leads that match your ideal client to test your fix on. Stay to the end, the last 90 land then.

Save your spot: https://100mfunnels.com/chat-funnel/e/?utm_source=drop&utm_medium=organic&utm_campaign=drop-lead-leak-calculator&utm_content=email

Nik
```
**Day 1 · Which step leaked the most?**
```
Quick check, {first_name}. Which step came out as your biggest leak: booking, showing up or closing?

Pick that one and do only that fix for the next 30 days. The booking text and the reminder texts take a few minutes to set up.

At the live Group AI Growth Session we install the follow-up with you and hand over 100 verified leads that match your ideal client, so you have people to test it on. One gift per business, and you need to attend live and finish the audit.

https://100mfunnels.com/chat-funnel/e/?utm_source=drop&utm_medium=organic&utm_campaign=drop-lead-leak-calculator&utm_content=email

Nik
```
**Day 2 · Live session: bring your three percentages**
```
{first_name}, bring the three percentages from the calculator to the live Group AI Growth Session. We show how a matched lead becomes a booked conversation without your hours, and you leave with 100 verified leads that match your ideal client.

Cameras and mics are off, links go in chat. Stay to the end for the last 90 leads.

Save your spot: https://100mfunnels.com/chat-funnel/e/?utm_source=drop&utm_medium=organic&utm_campaign=drop-lead-leak-calculator&utm_content=email

Nik
```

## 6 · Stories
- Frame 1: screen recording of the calculator with example numbers, text 'Example: where do your leads leak?'
- Frame 2: poll 'Which step leaks most for you?' Booking / Showing up / Closing
- Frame 3: 'DM me LEAK and I'll send you the calculator'

## 7 · Carousel
1. Where your leads leak money
2. A lead can leak in 3 places
3. Leak 1: they never book
4. Leak 2: they book and don't show
5. Leak 3: they show and don't buy
6. Your lowest percent is your biggest leak
7. One fix per step, texts included
8. Comment LEAK for the calculator

## 8 · What the giveaway contains
Your result named a biggest leak. Find that step below, use the fix, and leave the rest for later.
Tool: leak · Lead Leak Calculator
- How to read your result
- Leak 1: Leads that never book a call
- Leak 2: Booked calls that don't show
- Leak 3: Calls that don't close
- The two numbers that aren't leaks
- Track it for 30 days