# Drop kit · Turn Your Monthly Cash Goal Into Leads, Calls and Ad Spend

**Keyword:** `MATH` · **Status:** draft (preview) · **Engine:** Attraction · **ABCDE:** A · **Created:** 2026-10-22
**Gated page (preview):** https://ad-factory-v1.funneling.ai/get/30k-month-math/  
**Unlock page:** https://ad-factory-v1.funneling.ai/get/30k-month-math/unlocked/ (preview: https://ad-factory-v1.funneling.ai/get/30k-month-math/unlocked/?k=preview)  
**Ascends to:** https://100mfunnels.com/chat-funnel/e/?utm_source=drop&utm_medium=organic&utm_campaign=drop-30k-month-math&utm_content=unlock (Group AI Growth Session)  
**GHL tag (when live):** `magnet-drop-30k-month-math` · **Why picked:** Reverse funnel: how many leads, calls and ad dollars a revenue goal needs, which makes 1,000 leads in 90 days feel concrete before the pitch.

> Type your monthly cash goal, your price and four rates, and see how many sales, calls and leads that goal takes and what the ad spend looks like per month and per day: the fix for 'I want a bigger month but I have no idea how many leads that takes.'

## 1 · Showcase (what Nik shows publicly: show, don't say)
Screen-record the real calculator. Leave the starting values in (they are labelled 'example, change them') and say on camera that they are examples. Let the five outputs appear before you talk. Then change the price from $3,000 to $6,000 and watch the leads number halve.

- The six boxes with the example values, each labelled 'example, change them'
- The five outputs: sales, calls held, calls booked, leads per month, ad spend per month and per day
- Change the price from $3,000 to $6,000 live; the leads number drops
- Change the show rate from 80 to 60 live; calls booked and leads go up

On-screen text: **Your goal, in leads and dollars**

## 2 · Hand-raiser post (draft, not posted)
```
Say you want $30K cash this month. How many leads is that?

You can work it out in five lines:

Goal ÷ price = sales
Sales ÷ close rate = calls held
Calls held ÷ show rate = calls booked
Calls booked ÷ book rate = leads
Leads × cost per lead = ad spend

I built a free calculator that runs it for you. Type your goal, your price and four rates. You get sales, calls held, calls booked, leads per month, and ad spend per month and per day.

The starting numbers are examples. Change them to yours.

Comment MATH and I'll send it to you.
```
Pinned first comment: Which of the four rates do you know for sure: close, show, book or cost per lead? Tell me below and I'll tell you which one to measure first.

## 3 · Yaps (6-beat, feed into the yapping-video skill)
### 1. "Here's how many leads a $30K month takes. Made-up numbers, real math."
Structure: proof-first, then education · Proof shown: The calculator with the example values: goal, price and four rates in, five outputs out. · CTA: comment **MATH**
PAIN: you set a monthly goal, then post and hope, because nobody showed you how many leads that is. PROOF (said): 'Example numbers: a $30,000 goal at a $3,000 price. It takes 10 sales, 40 calls, 200 leads and about $4,000 in ads.' PROOF (shown): the calculator with those example values and the five outputs. STORY: the demo: change the price to $6,000 and watch the leads drop from 200 to 100. Say 'if they still buy at that price.' LESSON: five lines of math answer 'how many leads.' Replace my example rates with your own counts from the last 30 days. CTA: comment MATH and I'll send you the calculator.

### 2. "One number in your funnel is a guess, and it's wrecking your math."
Structure: small epiphany · Proof shown: The calculator: show rate changed from 80% to 60% on the example values, calls booked and leads jumping. · CTA: comment **MATH**
PAIN: your goal says 10 sales, but you've never counted your show rate. PROOF (said): 'In my example, change the show rate from 80% to 60% and calls booked go from 50 to about 67, and leads from 200 to about 267.' PROOF (shown): the two states side by side. STORY: [FILL: a real time you planned a month on a rate you guessed. If you don't have one, run the demo.] LESSON: replace every guess with a count from the last 30 days, starting with the rate you trust least. CTA: comment MATH and I'll send you the calculator.

### 3. "Double your price and your lead number gets cut in half. Watch."
Structure: strong take, then education · Proof shown: The calculator: price changed from $3,000 to $6,000, leads from 200 to 100 and ad spend from $4,000 to $2,000 (example values). · CTA: comment **MATH**
PAIN: you think the answer to a bigger month is more leads. PROOF (said): 'Same goal, double the price, half the leads. Example numbers.' PROOF (shown): the price box changing and the outputs dropping. STORY: the demo is the story: say clearly that this only holds if people still buy at the higher price. LESSON: price moves the whole chain. Test a higher price before you chase more leads, and watch your close rate when you do. CTA: comment MATH and I'll send you the calculator.

## 4 · ManyChat flow (draft, nothing connected)
Trigger: comment contains `MATH` on any reel/post (and DM keyword `MATH`).
1. Trigger: comment or DM contains MATH
2. Public reply (rotate)
3. DM 1 + button -> /get/30k-month-math/ (UTM dm)
4. Opt-in on page -> GHL tag magnet-drop-30k-month-math
5. DM 2 after opt-in: seat invite -> session (UTM dm2): 'You've got your lead number. The live Group AI Growth Session gives you 100 verified leads that match your ideal client to test your rates on. Here's the link: [session link]'
6. 2 h nudge if no click
7. 24 h: last nudge with the session link, then stop: 'Last note from me. A rate you counted beats a rate you guessed. The session hands over 100 verified leads, and the last 90 land at the end, so stay to the end. [session link]'

Public replies (rotate): "Sent it to your DMs." / "Check your DMs, the calculator is there." / "Done. It's in your DMs."
DM 1: "Here's the Goal-to-Leads Calculator. Type your goal, your price and four rates, and you get the leads, calls and ad spend it takes." + button **Open the calculator** → https://ad-factory-v1.funneling.ai/get/30k-month-math/?utm_source=instagram&utm_medium=dm&utm_campaign=drop-30k-month-math
Nudge after 2 h (no click): "Did the calculator open? The starting numbers are examples. Change them to yours."

## 5 · Emails (GHL workflow on tag `magnet-drop-30k-month-math`, drafts)
**Immediately · Your goal, in leads and dollars (plus your 100 leads)**
```
Hey {first_name},

Here's the calculator: https://ad-factory-v1.funneling.ai/get/30k-month-math/unlocked/

Type your goal, your price and four rates. The starting numbers are examples, so change them to yours. You get the sales, calls and leads your goal takes, and the ad spend per day.

Want to test your rates on real leads? Come to the live Group AI Growth Session on Zoom. You finish the 2-minute audit and get 100 verified leads that match your ideal client. Stay to the end, the last 90 land then.

Save your spot: https://100mfunnels.com/chat-funnel/e/?utm_source=drop&utm_medium=organic&utm_campaign=drop-30k-month-math&utm_content=email

Nik
```
**Day 1 · Which number was a guess?**
```
Quick check, {first_name}. Which input in the calculator was a guess?

Replace it with a real count from the last 30 days. A guessed rate makes everything below it wrong.

At the live Group AI Growth Session you get 100 verified leads that match your ideal client. Message them, count how many book, and you have a real book rate. One gift per business, and you need to attend live and finish the audit.

https://100mfunnels.com/chat-funnel/e/?utm_source=drop&utm_medium=organic&utm_campaign=drop-30k-month-math&utm_content=email

Nik
```
**Day 2 · Bring your lead number to the live session**
```
{first_name}, bring your leads-per-month number to the live Group AI Growth Session. We cover how a matched lead becomes a booked conversation without your hours, and you leave with 100 verified leads that match your ideal client.

Cameras and mics are off, links go in chat. Stay to the end for the last 90 leads.

Save your spot: https://100mfunnels.com/chat-funnel/e/?utm_source=drop&utm_medium=organic&utm_campaign=drop-30k-month-math&utm_content=email

Nik
```

## 6 · Stories
- Frame 1: screen recording of the calculator, example values, text 'Example: goal in, leads out'
- Frame 2: poll 'Do you know how many leads your goal takes?' Yes / Roughly / No idea
- Frame 3: 'DM me MATH and I'll send you the calculator'

## 7 · Carousel
1. Your goal, in leads and dollars
2. Step 1: goal ÷ price = sales
3. Step 2: sales ÷ close rate = calls held
4. Step 3: calls held ÷ show rate = calls booked
5. Step 4: calls booked ÷ book rate = leads
6. Step 5: leads × cost per lead = ad spend
7. Replace every guess with a real count
8. Comment MATH for the calculator

## 8 · What the giveaway contains
The calculator gave you the numbers. Here is how to read them, which input to fix first, and how many leads a 90-day plan needs.
Tool: math · Goal-to-Leads Calculator
- The math behind the calculator
- Which input to fix first
- Sanity check before you trust it
- How many leads a 90-day plan needs
- Your weekly scoreboard
- Test your numbers on real leads