# Drop kit · Write Your Ideal-Client Brief and Know Who to Message First

**Keyword:** `PULL` · **Status:** draft (preview) · **Engine:** Attraction · **ABCDE:** B · **Created:** 2026-10-22
**Gated page (preview):** https://ad-factory-v1.funneling.ai/get/10-lead-pull/  
**Unlock page:** https://ad-factory-v1.funneling.ai/get/10-lead-pull/unlocked/ (preview: https://ad-factory-v1.funneling.ai/get/10-lead-pull/unlocked/?k=preview)  
**Ascends to:** https://100mfunnels.com/chat-funnel/e/?utm_source=drop&utm_medium=organic&utm_campaign=drop-10-lead-pull&utm_content=unlock (Group AI Growth Session)  
**GHL tag (when live):** `magnet-drop-10-lead-pull` · **Why picked:** Little brother of the 100-lead gift itself: the visitor writes the ideal-client brief the gift is built from, which is a straight line to getting the other 90 live.

> Type your industry, role, location, company size, your buyer's problem and your offer, and get a one-line ideal-client sentence plus a lead-filter brief: the fix for 'I send DMs and get ghosted because I'm messaging the wrong people.'

## 1 · Showcase (what Nik shows publicly: show, don't say)
Screen-record the real widget. Type an example business (say on camera that it is an example, not a client): industry, role, place, size, the buyer's problem, the offer. Hit the button. Let the one-line sentence and the brief appear on screen for the first 3 seconds before you talk. Tap Copy, paste the brief into a note, then end on the 'Pull my first 10 leads' button.

- The six boxes being filled with an example business, cursor visible
- The one-line ideal-client sentence appearing; zoom in on it
- The four filters in the brief (industry, role, geography, company size); tap Copy
- The 3-message opener on the page, then the 'Pull my first 10 leads' button

On-screen text: **Type 6 boxes. Get your brief.**

## 2 · Hand-raiser post (draft, not posted)
```
Your DM might be fine. The person you sent it to might be the problem.

A good opener sent to the wrong role, in the wrong industry, at a company too small to pay you, usually gets ghosted.

Before you write another one, answer four things:

1. Industry: which one, exactly?
2. Role: who says yes?
3. Place: where can you serve?
4. Size: how big is the company when you're a fit?

I made a free brief builder. Type those four, plus your buyer's problem and your offer. You get a one-line ideal-client sentence, a brief you can copy, and a 3-message opener for your first 10 leads.

Comment PULL and I'll send it to you.
```
Pinned first comment: The four boxes are industry, role, place and size. Which one is fuzzy for you right now? Tell me below and I'll tell you how to sharpen it.

## 3 · Yaps (6-beat, feed into the yapping-video skill)
### 1. "Before you rewrite that DM, check who you sent it to."
Structure: strong take, then education · Proof shown: Screen recording of the brief builder: six boxes filled with an example business, the sentence and the brief appearing. · CTA: comment **PULL**
PAIN: you send DMs, you get ghosted, so you rewrite the message for the fifth time. PROOF (said): 'I'm going to type in a made-up business, and you'll see the brief in a few seconds.' PROOF (shown): the builder, six boxes, the one-line sentence appearing. STORY: [FILL: one real time you sent a good message to the wrong role and heard nothing. No real one? Skip to the demo and read the sentence out loud.] LESSON: four filters decide who gets your DM: industry, role, place, size. Write them as one sentence, then check each lead for 30 seconds before you send. CTA: comment PULL and I'll send you the brief builder.

### 2. "No list yet? Write this one sentence first."
Structure: Eight Mile (say their objection first) · Proof shown: The builder output: the one-line ideal-client sentence, before and after swapping 'businesses' for 'independent accounting firms'. · CTA: comment **PULL**
PAIN: you tell yourself you can't start outreach because you don't have a list. PROOF (said): 'A list is just four filters applied. Watch the sentence get sharper.' PROOF (shown): type 'businesses', show the vague sentence, then type 'independent accounting firms' and show the sharp one. STORY: the demo is the story: same builder, two inputs, two very different briefs. LESSON: step 1, pick one industry. Step 2, pick the role that says yes. Step 3, add place and size. Write the filters first and the leads follow. CTA: comment PULL and I'll send you the builder.

### 3. "Four filters. Break one and your DMs go quiet."
Structure: four things · Proof shown: A vague brief and a sharp brief side by side in the builder, using a made-up example business. · CTA: comment **PULL**
PAIN: your lead list is full of people who will never buy from you. PROOF (said): 'These are the same four filters our 2-minute audit uses to build your leads.' PROOF (shown): the four filters in the brief on screen. STORY: show the vague brief next to the sharp brief for the same made-up business; read the difference out loud. LESSON: filter 1 is industry, filter 2 is role, filter 3 is geography, filter 4 is company size. Each one gets a one-line test. CTA: comment PULL for the builder and the 3-message opener.

## 4 · ManyChat flow (draft, nothing connected)
Trigger: comment contains `PULL` on any reel/post (and DM keyword `PULL`).
1. Trigger: comment or DM contains PULL
2. Public reply (rotate)
3. DM 1 + button -> /get/10-lead-pull/ (UTM dm)
4. Opt-in on page -> GHL tag magnet-drop-10-lead-pull
5. DM 2 after opt-in: seat invite -> session (UTM dm2): 'You've got your brief. The live Group AI Growth Session turns it into 100 verified leads that match your ideal client. Here's the link: [session link]'
6. 2 h nudge if no click
7. 24 h: last nudge with the session link, then stop: 'Last note from me. The session is where the brief becomes 100 verified leads, and the last 90 land at the end, so stay to the end. [session link]'

Public replies (rotate): "Sent it to your DMs." / "Check your DMs, the brief builder is there." / "Done. It's in your DMs."
DM 1: "Here's the Ideal-Client Brief Builder. Type your industry, role, place, company size, your buyer's problem and your offer, and you get your brief." + button **Open the builder** → https://ad-factory-v1.funneling.ai/get/10-lead-pull/?utm_source=instagram&utm_medium=dm&utm_campaign=drop-10-lead-pull
Nudge after 2 h (no click): "Did the builder open? It's six boxes. Start with the industry and the role."

## 5 · Emails (GHL workflow on tag `magnet-drop-10-lead-pull`, drafts)
**Immediately · Your ideal-client brief (and your 100 leads)**
```
Hey {first_name},

Here's the brief builder: https://ad-factory-v1.funneling.ai/get/10-lead-pull/unlocked/

Fill in the six boxes, copy the brief, and send the 3-message opener to your first 10 leads.

Want the other 90 pulled for you? Come to the live Group AI Growth Session on Zoom. You finish the 2-minute audit, which asks for the same four things you just wrote, and you get 100 verified leads that match your ideal client.

Save your spot: https://100mfunnels.com/chat-funnel/e/?utm_source=drop&utm_medium=organic&utm_campaign=drop-10-lead-pull&utm_content=email

Nik
```
**Day 1 · Did your first 10 reply?**
```
Quick check, {first_name}. Did message 1 go out to your first 10?

If they went quiet, look at the role filter first. A good message to someone who can't say yes gets ghosted.

At the live Group AI Growth Session, your audit becomes the brief our engine builds 100 verified leads from. The last 90 land at the end, so stay to the end.

https://100mfunnels.com/chat-funnel/e/?utm_source=drop&utm_medium=organic&utm_campaign=drop-10-lead-pull&utm_content=email

Nik
```
**Day 2 · Bring your brief to the live session**
```
{first_name}, bring the brief you wrote to the live Group AI Growth Session. You paste it into the 2-minute audit, and our engine builds your leads from it.

One gift per business, and you have to attend live and finish the audit to get it. Cameras and mics are off, links go in chat.

Save your spot: https://100mfunnels.com/chat-funnel/e/?utm_source=drop&utm_medium=organic&utm_campaign=drop-10-lead-pull&utm_content=email

Nik
```

## 6 · Stories
- Frame 1: screen recording of the builder, text 'Type 6 boxes. Get your brief.'
- Frame 2: poll 'Which filter is fuzzy on your list?' Industry / Role / Place / Size
- Frame 3: 'DM me PULL and I'll send you the brief builder'

## 7 · Carousel
1. Your DM keeps getting ghosted? Check who you sent it to.
2. Filter 1: Industry. One, named the way its owners say it
3. Filter 2: Role. The person who can say yes
4. Filter 3: Place. Where you can actually serve
5. Filter 4: Size. The range where you're a fit
6. Write it as one sentence you can say out loud
7. Check each lead for 30 seconds before you message
8. Comment PULL for the brief builder

## 8 · What the giveaway contains
The builder gave you your sentence and your brief. Here is how to make each filter sharp, the three messages to send your first 10, and what to check on each lead before you hit send.
Tool: icp · Ideal-Client Brief Builder
- Filter 1: Industry
- Filter 2: Role
- Filter 3: Geography
- Filter 4: Company size
- Your first 10: the 3-message opener
- Check each lead before you message (30 seconds)
- From this brief to 100 verified leads