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 {
  "id": "F01",
  "slug": "lead-anatomy",
  "family": "gift",
  "abcde": "B",
  "door": "DIY + audit",
  "angle": "What counts as a lead: the lead definition, spelled out on one card",
  "on_image": {
   "headline": "What counts as a lead here.",
   "sub": "100 of these, free, handed over live on Zoom.",
   "callouts": [
    "Matches the ideal client you describe",
    "Verified email address",
    "Phone and LinkedIn where available",
    "Never delivered to you before"
   ]
  },
  "visual": "One big lead card (name and email blurred) with 4 annotation callouts pointing at the fields",
  "scene": null,
  "primary": "Not every name on a list is a lead. In ours, a lead has four things.\n\nIt matches the ideal client you describe. It has a verified email address, plus a phone number and LinkedIn where available. And it's never been delivered to you before.\n\nYou get 100 of these in a free live session on Zoom. Attend live, finish the 2-minute audit, and they're yours. One gift per business.\n\nTake the 2-minute chat with Chloe, our AI assistant. She'll ask a few questions and book your session.",
  "headline": "What counts as a lead here",
  "description": "100 of them, free, live on Zoom",
  "cta": "Sign Up",
  "url": "https://100mfunnels.com/chat-funnel/e/?utm_source=facebook&utm_medium=paid&utm_campaign=factory-v1-static&utm_content=F01-lead-anatomy",
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 {
  "id": "F02",
  "slug": "minute-25",
  "family": "gift",
  "abcde": "E",
  "door": "DIY + audit",
  "angle": "The 10/90 split as a session timeline",
  "on_image": {
   "headline": "Minute 25: your first 10 leads land.",
   "sub": "The other 90 come at the end. Stay to the end.",
   "timeline": [
    "0 · We start",
    "25 · First 10 leads",
    "End · The other 90 + CSV"
   ]
  },
  "visual": "Horizontal session timeline with a glowing marker at minute 25 and a lead counter 10/100",
  "scene": null,
  "primary": "Minute 25 is when your first 10 leads land.\n\nOur free live session on Zoom starts with the plan. At about minute 25, we hand over the first 10 leads that match your ideal client. The other 90 come at the end, in a CSV with all 100. So stay to the end.\n\nTo get them, attend live and finish the 2-minute audit. That audit is the brief we build your leads from.\n\nStart the 2-minute chat with Chloe, our AI assistant. She'll ask a few questions and book your spot.",
  "headline": "First 10 leads at minute 25",
  "description": "The other 90 come at the end",
  "cta": "Sign Up",
  "url": "https://100mfunnels.com/chat-funnel/e/?utm_source=facebook&utm_medium=paid&utm_campaign=factory-v1-static&utm_content=F02-minute-25",
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 {
  "id": "F03",
  "slug": "audit-brief",
  "family": "gift",
  "abcde": "B",
  "door": "DIY + audit",
  "angle": "The 2-minute audit is the brief the leads are built from",
  "on_image": {
   "headline": "Answer 4 questions. We build 100 leads from them.",
   "sub": "The 2-minute audit is the brief.",
   "fields": [
    "Industry",
    "Role",
    "Geography",
    "Company size"
   ]
  },
  "visual": "Phone showing a short audit form with 4 filled fields, arrow into a stacked lead list",
  "scene": null,
  "primary": "Answer 4 questions and we build 100 leads from them.\n\nThe 2-minute audit asks for your ideal client's industry, role, geography and company size. That audit is the brief our engine builds your leads from. Every lead is a business contact with a verified email address, matched to those four answers and never delivered to you before.\n\nYou do the audit in our free live session on Zoom. Attend live, finish it, and the 100 leads are yours. The first 10 land at about minute 25, the other 90 at the end.\n\nTake the 2-minute chat with Chloe, our AI assistant, and she'll book your session.",
  "headline": "4 answers. 100 matched leads.",
  "description": "The 2-minute audit is the brief",
  "cta": "Sign Up",
  "url": "https://100mfunnels.com/chat-funnel/e/?utm_source=facebook&utm_medium=paid&utm_campaign=factory-v1-static&utm_content=F03-audit-brief",
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 {
  "id": "F04",
  "slug": "mum-likes-it",
  "family": "gift",
  "abcde": "D",
  "door": "DIY + audit",
  "angle": "Splinter problem (Taki): posting and only your mum likes it",
  "on_image": {
   "headline": "Posts only your mum likes don't book calls.",
   "sub": "Start with 100 people who match your ideal client.",
   "post_likes": "1 like · Mum"
  },
  "visual": "Social post card mock with one like from 'Mum' and zero comments, then a lead list peeking in below",
  "scene": null,
  "primary": "\"I post and only my mum likes it.\"\n\nLikes from friends and family don't turn into calls. Conversations with people who match your ideal client do.\n\nSo start there. In our free live session on Zoom, we teach ABCDE (Aim, Buyer, Create, DMs, Engine) and hand you 100 verified leads of your ideal client to message first. Attend live and finish the 2-minute audit to get them.\n\nStart the 2-minute chat with Chloe, our AI assistant. She'll ask a few questions and book your free session.",
  "headline": "Start with 100 who match",
  "description": "Free live session on Zoom",
  "cta": "Sign Up",
  "url": "https://100mfunnels.com/chat-funnel/e/?utm_source=facebook&utm_medium=paid&utm_campaign=factory-v1-static&utm_content=F04-mum-likes-it",
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 {
  "id": "F05",
  "slug": "cameras-off",
  "family": "gift",
  "abcde": "A",
  "door": "DIY + audit",
  "angle": "Low-friction attendance: meeting mode, cameras and mics off",
  "on_image": {
   "headline": "Cameras off. Mic off. Just take notes.",
   "sub": "A free live session on Zoom. You leave with 100 verified leads."
  },
  "visual": "Laptop on a desk at night with a Zoom-style grid overlay of initials tiles, all cameras off",
  "scene": "laptop-night",
  "primary": "Cameras off. Mic off. Just take notes.\n\nOur free live session on Zoom runs in meeting mode. Cameras and mics stay off, and links go in the chat. You show up, learn the ABCDE plan (Aim, Buyer, Create, DMs, Engine) and finish the 2-minute audit.\n\nYou leave with 100 verified leads of your ideal client, as a CSV. The first 10 land at about minute 25. The other 90 come at the end.\n\nTake the 2-minute chat with Chloe, our AI assistant, and pick a time that suits you.",
  "headline": "Cameras off. Just take notes.",
  "description": "Free live session on Zoom",
  "cta": "Sign Up",
  "url": "https://100mfunnels.com/chat-funnel/e/?utm_source=facebook&utm_medium=paid&utm_campaign=factory-v1-static&utm_content=F05-cameras-off",
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 {
  "id": "F06",
  "slug": "csv-not-todo",
  "family": "gift",
  "abcde": "E",
  "door": "DIY + audit",
  "angle": "Leave with a CSV, not homework",
  "on_image": {
   "headline": "Leave with a CSV, not a to-do list.",
   "sub": "100 verified leads of your ideal client. Free, live on Zoom.",
   "file": "your-100-leads.csv · 100 rows"
  },
  "visual": "Cafe table with a laptop; overlay of a file download bubble 'your-100-leads.csv'",
  "scene": "cafe-laptop",
  "primary": "Workshops usually end with a to-do list. Ours ends with a CSV of 100 verified leads.\n\nIt's a free live session on Zoom, and the leads match your ideal client. The first 10 land at about minute 25. The other 90 come at the end, so stay to the end.\n\nTo get the file, attend live and finish the 2-minute audit. One gift per business.\n\nTap below to take the 2-minute chat with Chloe, our AI assistant. She'll find you a time.",
  "headline": "Leave with a CSV of 100 leads",
  "description": "Free live session on Zoom",
  "cta": "Sign Up",
  "url": "https://100mfunnels.com/chat-funnel/e/?utm_source=facebook&utm_medium=paid&utm_campaign=factory-v1-static&utm_content=F06-csv-not-todo",
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 {
  "id": "F07",
  "slug": "abcde-notebook",
  "family": "gift",
  "abcde": "A",
  "door": "DIY + audit",
  "angle": "The ABCDE teach as a written plan",
  "on_image": {
   "headline": "Aim. Buyer. Create. DMs. Engine.",
   "sub": "The 5-step plan we teach live. Then you get 100 leads to run it on."
  },
  "visual": "Open notebook on an oak desk; the 5 letters set as live type over the blank page",
  "scene": "notebook-desk",
  "primary": "Aim. Buyer. Create. DMs. Engine. Five steps, taught live, then 100 leads to run them on.\n\nThat's ABCDE, the plan we teach in a free live session on Zoom. Write it on one page of notes, then run it on 100 verified leads of your ideal client.\n\nLeads are the input. The engine turns a matched lead into a booked conversation without your hours.\n\nAttend live and finish the 2-minute audit to get the leads: 10 at about minute 25, the other 90 at the end.\n\nThe next step is a 2-minute chat with Chloe, our AI assistant. She'll pick a time with you.",
  "headline": "The 5-step ABCDE plan",
  "description": "Plus 100 verified leads. Free.",
  "cta": "Sign Up",
  "url": "https://100mfunnels.com/chat-funnel/e/?utm_source=facebook&utm_medium=paid&utm_campaign=factory-v1-static&utm_content=F07-abcde-notebook",
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 {
  "id": "F08",
  "slug": "business-leads-only",
  "family": "gift",
  "abcde": "B",
  "door": "DIY + audit",
  "angle": "Honest filter: B2B leads, not consumers",
  "on_image": {
   "headline": "These are business leads. Not consumers.",
   "sub": "If you sell to other businesses, this gift fits.",
   "fits": [
    "Coaches who sell to owners",
    "Agencies",
    "Consultants",
    "B2B service firms"
   ]
  },
  "visual": "Bold type static with a fit checklist",
  "scene": null,
  "primary": "Business leads only. If your customers are everyday consumers, this gift isn't a fit.\n\nThe 100 leads we hand over in our free live session on Zoom are business contacts with a verified email address. They suit businesses that sell to other businesses: coaches who sell to owners, agencies, consultants and B2B service firms.\n\nIf that's you, attend live and finish the 2-minute audit, and the 100 are yours.\n\nTake the 2-minute chat with Chloe, our AI assistant, and choose a time that works for you.",
  "headline": "Business leads, not consumers",
  "description": "For firms that sell to businesses",
  "cta": "Learn More",
  "url": "https://100mfunnels.com/chat-funnel/e/?utm_source=facebook&utm_medium=paid&utm_campaign=factory-v1-static&utm_content=F08-business-leads-only",
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 {
  "id": "F09",
  "slug": "one-per-business",
  "family": "gift",
  "abcde": "B",
  "door": "DIY + audit",
  "angle": "One gift per business (true scarcity of the gift itself)",
  "on_image": {
   "headline": "One gift per business.",
   "sub": "100 verified leads. Claimed live, on Zoom.",
   "ticket": "ADMIT ONE OWNER · 100 VERIFIED LEADS"
  },
  "visual": "A ticket stub on a dark desk with the ticket text set as live type",
  "scene": "ticket-desk",
  "primary": "One gift per business.\n\nWhen you attend our free live session on Zoom and finish the 2-minute audit, your business gets 100 verified leads that match your ideal client. The list is built from your own audit answers.\n\nEach lead is a business contact with a verified email address, and none has been delivered to you before. The first 10 land at about minute 25. The other 90 come at the end, with a CSV.\n\nTake the 2-minute chat with Chloe, our AI assistant, and she'll book your session.",
  "headline": "One gift per business",
  "description": "100 verified leads, claimed live",
  "cta": "Sign Up",
  "url": "https://100mfunnels.com/chat-funnel/e/?utm_source=facebook&utm_medium=paid&utm_campaign=factory-v1-static&utm_content=F09-one-per-business",
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 {
  "id": "F10",
  "slug": "four-filters",
  "family": "gift",
  "abcde": "B",
  "door": "DIY + audit",
  "angle": "Your ideal client, filtered 4 ways",
  "on_image": {
   "headline": "Your ideal client, filtered 4 ways.",
   "sub": "Industry, role, geography, company size. 100 leads that match.",
   "chips": [
    "Industry",
    "Role",
    "Geography",
    "Company size"
   ]
  },
  "visual": "Filter UI with 4 selected chips and a result count '100 verified'",
  "scene": null,
  "primary": "Your ideal client, filtered 4 ways: industry, role, geography and company size.\n\nGive us those four answers and we build a list that matches. You get 100 business contacts, each with a verified email address (and phone and LinkedIn where available), and none delivered to you before.\n\nYou give us the answers in the 2-minute audit, during our free live session on Zoom. Attend live, finish the audit, and the leads are yours: 10 at about minute 25, 90 at the end.\n\nStart the 2-minute chat with Chloe, our AI assistant. She'll ask a few questions and book your free session.",
  "headline": "Filter your ideal client 4 ways",
  "description": "100 verified leads that match",
  "cta": "Sign Up",
  "url": "https://100mfunnels.com/chat-funnel/e/?utm_source=facebook&utm_medium=paid&utm_campaign=factory-v1-static&utm_content=F10-four-filters",
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 {
  "id": "F11",
  "slug": "empty-calendar",
  "family": "gift",
  "abcde": "A",
  "door": "DIY + audit",
  "angle": "An empty calendar is a lead problem first",
  "on_image": {
   "headline": "An empty calendar is a lead problem first.",
   "sub": "Get 100 verified leads of your ideal client, free, live on Zoom."
  },
  "visual": "Paper desk calendar with mostly empty days, a pen, morning light",
  "scene": "calendar-desk",
  "primary": "An empty calendar is a lead problem first.\n\nBefore the offer, the funnel or the follow-up, a calendar needs people to book into it. So start with who reaches it.\n\nIn our free live session on Zoom, you get 100 verified leads of your ideal client. Then we teach ABCDE (Aim, Buyer, Create, DMs, Engine) so each lead has a path to a booked call. Attend live and finish the 2-minute audit to get them.\n\nTap below to take the 2-minute chat with Chloe, our AI assistant. She'll find you a time.",
  "headline": "Empty calendar? Start with leads",
  "description": "100 verified leads. Live on Zoom.",
  "cta": "Sign Up",
  "url": "https://100mfunnels.com/chat-funnel/e/?utm_source=facebook&utm_medium=paid&utm_campaign=factory-v1-static&utm_content=F11-empty-calendar",
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  "words": 92
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 {
  "id": "F12",
  "slug": "dms-to-matches",
  "family": "gift",
  "abcde": "D",
  "door": "DIY + audit",
  "angle": "DMs sent to people who don't match go nowhere",
  "on_image": {
   "headline": "Send your next 100 DMs to people who match.",
   "sub": "We hand you the list. You keep the conversations.",
   "thread": [
    "Seen",
    "Seen",
    "Seen"
   ]
  },
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  "scene": null,
  "primary": "Three DMs, three \"Seen\", no replies. Your next 100 can go to people who match.\n\nA DM to someone who doesn't match your ideal client goes nowhere, however well you write it. So fix the list first.\n\nIn our free live session on Zoom, we hand you 100 verified leads that match, and teach the DMs step of ABCDE (Aim, Buyer, Create, DMs, Engine). We hand you the list. You keep the conversations.\n\nAttend live and finish the 2-minute audit to get the list.\n\nThe next step is a 2-minute chat with Chloe, our AI assistant. She'll pick a time with you.",
  "headline": "Send DMs to people who match",
  "description": "100 verified leads. Free on Zoom.",
  "cta": "Sign Up",
  "url": "https://100mfunnels.com/chat-funnel/e/?utm_source=facebook&utm_medium=paid&utm_campaign=factory-v1-static&utm_content=F12-dms-to-matches",
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  "words": 102
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 {
  "id": "F13",
  "slug": "stay-to-the-end",
  "family": "gift",
  "abcde": "E",
  "door": "DIY + audit",
  "angle": "Progress bar 10 then 100: why people stay to the end",
  "on_image": {
   "headline": "10 at minute 25. 90 more at the end.",
   "sub": "All 100 come with a CSV. No booking needed.",
   "progress": "10 / 100"
  },
  "visual": "Big progress bar at 10% with a 'stay to the end' marker at 100%",
  "scene": null,
  "primary": "10 leads at minute 25. 90 more at the end.\n\nThat's how our free live session on Zoom hands over your leads. At about minute 25, the first 10 verified leads of your ideal client land. The other 90 come at the end, in a CSV with all 100. So stay to the end.\n\nTo get them, attend live and finish the 2-minute audit. One gift per business. No extra booking is needed to claim them.\n\nTake the 2-minute chat with Chloe, our AI assistant, and choose a time that works for you.",
  "headline": "Stay to the end for all 100",
  "description": "10 at minute 25, 90 at the end",
  "cta": "Sign Up",
  "url": "https://100mfunnels.com/chat-funnel/e/?utm_source=facebook&utm_medium=paid&utm_campaign=factory-v1-static&utm_content=F13-stay-to-the-end",
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  "words": 93
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 {
  "id": "F14",
  "slug": "rolodex",
  "family": "gift",
  "abcde": "B",
  "door": "DIY + audit",
  "angle": "Old-school contact box vs a verified list",
  "on_image": {
   "headline": "Your next 100 conversations, in one CSV.",
   "sub": "Verified leads that match your ideal client. Free, live on Zoom."
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  "visual": "Stack of blank index cards and a card box on a desk",
  "scene": "index-cards",
  "primary": "Your next 100 conversations, in one CSV.\n\nThink of it as a fresh contact box: a CSV of 100 verified leads that match your ideal client, handed over in a free live session on Zoom.\n\nEach one is a business contact with a verified email address, and none has been delivered to you before. Attend live and finish the 2-minute audit, and the file is yours.\n\nTake the 2-minute chat with Chloe, our AI assistant, and she'll book your session.",
  "headline": "100 conversations in one CSV",
  "description": "Free live session on Zoom",
  "cta": "Sign Up",
  "url": "https://100mfunnels.com/chat-funnel/e/?utm_source=facebook&utm_medium=paid&utm_campaign=factory-v1-static&utm_content=F14-rolodex",
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  "words": 80
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 {
  "id": "F15",
  "slug": "tracy-result",
  "family": "proof",
  "abcde": "C",
  "door": "Done-With-You",
  "angle": "Tracy (real estate agent): about $1,200 in ads, 240-250 leads",
  "on_image": {
   "headline": "About $1,200 in ads. 240-250 leads.",
   "sub": "Tracy, real estate agent.",
   "note": "Individual result. Results vary."
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  "visual": "Tracy cutout (real client) beside big result numbers",
  "scene": null,
  "asset": "cutouts/cutout-client-tracy-barber.png",
  "primary": "Tracy, a real estate agent, spent about $1,200 on ads and got 240-250 leads. Individual result. Results vary.\n\nLeads are the input. The engine turns a matched lead into a booked conversation without your hours.\n\nWe teach the full plan, ABCDE (Aim, Buyer, Create, DMs, Engine), in a free live session on Zoom. You also get 100 verified leads that match your ideal client to run it on. They're business contacts, so the gift fits businesses that sell to businesses.\n\nAttend live and finish the 2-minute audit to get them.\n\nStart the 2-minute chat with Chloe, our AI assistant. She'll ask a few questions and book your free session.",
  "headline": "$1,200 in ads. 240-250 leads.",
  "description": "Individual result. Results vary.",
  "cta": "Learn More",
  "url": "https://100mfunnels.com/chat-funnel/e/?utm_source=facebook&utm_medium=paid&utm_campaign=factory-v1-static&utm_content=F15-tracy-result",
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  "words": 109
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 {
  "id": "F16",
  "slug": "ellis-result",
  "family": "proof",
  "abcde": "C",
  "door": "Done-With-You",
  "angle": "Ellis (real estate investor): sold multiple $15K masterminds",
  "on_image": {
   "headline": "Sold multiple $15K masterminds.",
   "sub": "Ellis, real estate investor.",
   "note": "Individual result. Results vary."
  },
  "visual": "Ellis cutout (real client) with a stacked deal-card graphic",
  "scene": null,
  "asset": "cutouts/cutout-client-ellis-hammond.png",
  "primary": "Ellis, a real estate investor, sold multiple $15K masterminds. Individual result. Results vary.\n\nA $15K offer sells through conversations with people who match. In our free live session on Zoom, we teach ABCDE (Aim, Buyer, Create, DMs, Engine) and hand over 100 verified leads that match your ideal client to start those conversations.\n\nThey're business contacts, so the gift fits businesses that sell to businesses. Attend live and finish the 2-minute audit to get them.\n\nTap below to take the 2-minute chat with Chloe, our AI assistant. She'll find you a time.",
  "headline": "Sold multiple $15K masterminds",
  "description": "Individual result. Results vary.",
  "cta": "Learn More",
  "url": "https://100mfunnels.com/chat-funnel/e/?utm_source=facebook&utm_medium=paid&utm_campaign=factory-v1-static&utm_content=F16-ellis-result",
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  "words": 92
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 {
  "id": "F17",
  "slug": "own-422",
  "family": "proof",
  "abcde": "E",
  "door": "Done-With-You",
  "angle": "Our own program: $422 ad spend, $29.4K cash",
  "on_image": {
   "headline": "$422 ad spend. $29.4K cash.",
   "sub": "Our own program, run on the same system.",
   "note": "Our own business. Not typical."
  },
  "visual": "Receipt-style comparison card: spend vs cash",
  "scene": null,
  "primary": "$422 ad spend. $29.4K cash. Our own program, run on the same system. Our own business. Not typical.\n\nYou can see how that system works in a free live session on Zoom. We teach ABCDE (Aim, Buyer, Create, DMs, Engine) and hand over 100 verified leads of your ideal client to run it on.\n\nAttend live and finish the 2-minute audit to get them. The first 10 land at about minute 25, the other 90 at the end.\n\nThe next step is a 2-minute chat with Chloe, our AI assistant. She'll pick a time with you.",
  "headline": "$422 ad spend. $29.4K cash.",
  "description": "Our own business. Not typical.",
  "cta": "Learn More",
  "url": "https://100mfunnels.com/chat-funnel/e/?utm_source=facebook&utm_medium=paid&utm_campaign=factory-v1-static&utm_content=F17-own-422",
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  "words": 96
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 {
  "id": "F18",
  "slug": "travis-1m",
  "family": "proof",
  "abcde": "C",
  "door": "Fast Track",
  "angle": "Travis (financial consulting): the $1M mark from one funnel",
  "on_image": {
   "headline": "One funnel. The $1M mark.",
   "sub": "Travis, financial consulting.",
   "note": "Individual result. Results vary."
  },
  "visual": "Type-led static with a single funnel graphic and a milestone flag",
  "scene": null,
  "primary": "Travis, who works in financial consulting, reached the $1M mark from one funnel. Individual result. Results vary.\n\nOur free live session on Zoom starts with the people. We teach ABCDE (Aim, Buyer, Create, DMs, Engine) and hand over 100 verified leads that match your ideal client.\n\nThey're business contacts, so the gift fits businesses that sell to businesses. Attend live and finish the 2-minute audit to get them.\n\nTake the 2-minute chat with Chloe, our AI assistant, and choose a time that works for you.",
  "headline": "One funnel. The $1M mark.",
  "description": "Individual result. Results vary.",
  "cta": "Learn More",
  "url": "https://100mfunnels.com/chat-funnel/e/?utm_source=facebook&utm_medium=paid&utm_campaign=factory-v1-static&utm_content=F18-travis-1m",
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  "words": 85
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 {
  "id": "F19",
  "slug": "1000-in-90",
  "family": "launchpad",
  "abcde": "E",
  "door": "Done-With-You",
  "angle": "Launchpad General: 1,000 verified ideal-client leads within 90 days",
  "on_image": {
   "headline": "1,000 verified leads in 90 days.",
   "sub": "That's the Launchpad. See how it works in a free live session first."
  },
  "visual": "Giant counter '1,000' with a 90-day ring",
  "scene": null,
  "primary": "Launchpad General includes 1,000 verified ideal-client leads within 90 days.\n\nIt also includes onboarding in week 1, a 3-week delivery process to graduation (around day 21) and access to AIOS, the software we use to deliver. It's $1,999 now and $1,999 after you've made 2x your investment, or 3 x $999.\n\nSee how it works first, in a free live session on Zoom. You also get 100 verified leads that match your ideal client if you attend live and finish the 2-minute audit.\n\nTake the 2-minute chat with Chloe, our AI assistant, and she'll book your session.",
  "headline": "1,000 verified leads in 90 days",
  "description": "See how it works, free, on Zoom",
  "cta": "Learn More",
  "url": "https://100mfunnels.com/chat-funnel/e/?utm_source=facebook&utm_medium=paid&utm_campaign=factory-v1-static&utm_content=F19-1000-in-90",
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  "words": 97
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 {
  "id": "F20",
  "slug": "pay-after-2x",
  "family": "launchpad",
  "abcde": "A",
  "door": "Done-With-You",
  "angle": "Pay structure: second $1,999 only after you have made 2x",
  "on_image": {
   "headline": "Pay the second half after you've made 2x.",
   "sub": "Launchpad General: $1,999 now, $1,999 after you've made 2x your investment. Or 3 x $999.",
   "cards": [
    "$1,999 now",
    "$1,999 after 2x"
   ]
  },
  "visual": "Two payment cards, the second one locked until a '2x' milestone",
  "scene": null,
  "primary": "Pay the second half after you've made 2x.\n\nLaunchpad General is $1,999 now. The second $1,999 is due only after you've made 2x your investment. Or pay 3 x $999. No income is guaranteed.\n\nIt includes 1,000 verified ideal-client leads within 90 days and access to AIOS, our fulfilment software.\n\nHear the whole thing first in a free live session on Zoom, where you can also get 100 verified leads of your ideal client. Attend live and finish the 2-minute audit.\n\nStart the 2-minute chat with Chloe, our AI assistant. She'll ask a few questions and book your free session.",
  "headline": "Second $1,999 only after 2x",
  "description": "Or 3 x $999. Free session first.",
  "cta": "Learn More",
  "url": "https://100mfunnels.com/chat-funnel/e/?utm_source=facebook&utm_medium=paid&utm_campaign=factory-v1-static&utm_content=F20-pay-after-2x",
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  "words": 100
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 {
  "id": "F21",
  "slug": "fast-track-nik",
  "family": "launchpad",
  "abcde": "E",
  "door": "Fast Track",
  "angle": "Fast Track: 2,000 leads, a call with Nik, first in the queue",
  "on_image": {
   "headline": "2,000 leads. A call with Nik. First in line.",
   "sub": "Launchpad Fast Track, $3,999. 2 seats per session.",
   "list": [
    "2,000 verified leads in 90 days",
    "A call with Nik",
    "First in the delivery queue"
   ]
  },
  "visual": "Real photo of Nik (stage portrait) with a gold 3-item stack",
  "scene": null,
  "asset": "nik/nik-photo-017.jpg",
  "primary": "2,000 leads. A call with Nik. First in line.\n\nLaunchpad Fast Track is $3,999, with financing available. You get 2,000 verified ideal-client leads within 90 days, a call with Nik Sai and first place in the delivery queue, on top of everything in Launchpad General.\n\nEach session has 5 Launchpad seats: 2 Fast Track and 3 General. Hear how it works first in a free live session on Zoom, where you can also get 100 verified leads of your ideal client. Attend live and finish the 2-minute audit.\n\nTap below to take the 2-minute chat with Chloe, our AI assistant. She'll find you a time.",
  "headline": "Fast Track: a call with Nik",
  "description": "2,000 leads within 90 days",
  "cta": "Learn More",
  "url": "https://100mfunnels.com/chat-funnel/e/?utm_source=facebook&utm_medium=paid&utm_campaign=factory-v1-static&utm_content=F21-fast-track-nik",
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  "words": 105
 },
 {
  "id": "F22",
  "slug": "five-seats",
  "family": "launchpad",
  "abcde": "A",
  "door": "Fast Track",
  "angle": "5 seats per session: 2 Fast Track + 3 General, because they are real delivery slots",
  "on_image": {
   "headline": "5 seats per session. That's what we can deliver.",
   "sub": "2 Fast Track. 3 General. Seats are real delivery slots.",
   "seats": [
    "FT",
    "FT",
    "G",
    "G",
    "G"
   ]
  },
  "visual": "Seat map of 5 chairs: 2 gold, 3 white",
  "scene": null,
  "primary": "5 seats per session, because 5 is what we can deliver.\n\nEvery live session has 5 Launchpad seats: 2 Fast Track and 3 General. Each one is a real delivery slot for our team. General is $1,999 now and $1,999 after you've made 2x your investment, or 3 x $999. Fast Track is $3,999, with financing available.\n\nLaunchpad is offered live in our free session on Zoom. You also get 100 verified leads of your ideal client if you attend live and finish the 2-minute audit.\n\nThe next step is a 2-minute chat with Chloe, our AI assistant. She'll pick a time with you.",
  "headline": "5 seats. 2 Fast Track, 3 General.",
  "description": "Each seat is a real delivery slot",
  "cta": "Learn More",
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  "id": "F23",
  "slug": "three-weeks",
  "family": "launchpad",
  "abcde": "C",
  "door": "Done-With-You",
  "angle": "Week 1 onboarding + Day-1 fast-cash strategy, graduation around day 21",
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   "sub": "Week 1: onboarding and your Day-1 fast-cash strategy.",
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  "headline": "About 3 weeks to graduation",
  "description": "Week 1: onboarding + fast-cash plan",
  "cta": "Learn More",
  "url": "https://100mfunnels.com/chat-funnel/e/?utm_source=facebook&utm_medium=paid&utm_campaign=factory-v1-static&utm_content=F23-three-weeks",
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  "id": "F24",
  "slug": "aios-runs-it",
  "family": "launchpad",
  "abcde": "E",
  "door": "Done-With-You",
  "angle": "AIOS, the fulfilment software, is included",
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  "headline": "The software comes with it",
  "description": "AIOS: leads, follow-up, booked calls",
  "cta": "Learn More",
  "url": "https://100mfunnels.com/chat-funnel/e/?utm_source=facebook&utm_medium=paid&utm_campaign=factory-v1-static&utm_content=F24-aios-runs-it",
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 {
  "id": "F25",
  "slug": "refund-rule",
  "family": "launchpad",
  "abcde": "A",
  "door": "Done-With-You",
  "angle": "The refund rule, stated plainly",
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  "headline": "7-day refund if we fail to deliver",
  "description": "Starts when onboarding is done",
  "cta": "Learn More",
  "url": "https://100mfunnels.com/chat-funnel/e/?utm_source=facebook&utm_medium=paid&utm_campaign=factory-v1-static&utm_content=F25-refund-rule",
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 {
  "id": "F26",
  "slug": "stage-to-zoom",
  "family": "launchpad",
  "abcde": "A",
  "door": "DIY + audit",
  "angle": "Authority: the plan Nik teaches on stage, live on Zoom",
  "on_image": {
   "headline": "The plan I teach on stage. Live, for your business.",
   "sub": "Breakout speaker, HighLevel Summit 2024. Free session on Zoom."
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  "visual": "Real photo of Nik teaching a live audience, full bleed, type in clear area",
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  "headline": "Nik Sai, live on Zoom. Free.",
  "description": "HighLevel Summit 2024 breakout",
  "cta": "Learn More",
  "url": "https://100mfunnels.com/chat-funnel/e/?utm_source=facebook&utm_medium=paid&utm_campaign=factory-v1-static&utm_content=F26-stage-to-zoom",
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 {
  "id": "F27",
  "slug": "who-its-for",
  "family": "launchpad",
  "abcde": "A",
  "door": "Fast Track",
  "angle": "Pre-qualifier: the five qualifiers, described as business facts",
  "on_image": {
   "headline": "Built for businesses doing $10K+ a month.",
   "sub": "With a proven offer and room for $50 a day in ads.",
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    "A proven offer",
    "$50/day ad budget for 90 days",
    "A lead base or a clear ideal client"
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  "visual": "Checklist card on a clean light background",
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  "headline": "Built for $10K+ a month businesses",
  "description": "Free session open to any owner",
  "cta": "Learn More",
  "url": "https://100mfunnels.com/chat-funnel/e/?utm_source=facebook&utm_medium=paid&utm_campaign=factory-v1-static&utm_content=F27-who-its-for",
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 {
  "id": "F28",
  "slug": "day-1-cash",
  "family": "launchpad",
  "abcde": "C",
  "door": "Done-With-You",
  "angle": "Week 1 includes a Day-1 fast-cash strategy",
  "on_image": {
   "headline": "Your Day-1 fast-cash strategy, in week 1.",
   "sub": "Part of Launchpad onboarding. Start with the free live session."
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  "primary": "Your Day-1 fast-cash strategy comes in week 1.\n\nWeek 1 of Launchpad is onboarding and your Day-1 fast-cash strategy. After that, a 3-week delivery process takes you to graduation, around day 21. No income is guaranteed. Launchpad General is $1,999 now and $1,999 after you've made 2x your investment, or 3 x $999.\n\nStart with the free live session on Zoom. You also get 100 verified leads of your ideal client if you attend live and finish the 2-minute audit.\n\nTake the 2-minute chat with Chloe, our AI assistant, and choose a time that works for you.",
  "headline": "Day-1 fast-cash strategy, week 1",
  "description": "Part of Launchpad onboarding",
  "cta": "Learn More",
  "url": "https://100mfunnels.com/chat-funnel/e/?utm_source=facebook&utm_medium=paid&utm_campaign=factory-v1-static&utm_content=F28-day-1-cash",
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 {
  "id": "F29",
  "slug": "the-whole-plan",
  "family": "gift",
  "abcde": "C",
  "door": "DIY + audit",
  "angle": "The spine modules in one session: offer, ideal client, funnel, workshop idea, AI follow-up, booking, the closing deck",
  "on_image": {
   "headline": "Your whole acquisition plan on one whiteboard.",
   "sub": "Offer, ideal client, funnel, follow-up, booked calls. Live on Zoom.",
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    "Booked calls"
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  "primary": "Your whole acquisition plan on one whiteboard.\n\nIn our free live session on Zoom, we map it live: offer, ideal client, funnel, AI follow-up and booked calls. We teach it as ABCDE (Aim, Buyer, Create, DMs, Engine).\n\nThen you leave with 100 verified leads that match your ideal client to run it on. Attend live and finish the 2-minute audit to get them.\n\nTake the 2-minute chat with Chloe, our AI assistant, and she'll book your session.",
  "headline": "Your whole plan on one whiteboard",
  "description": "Offer to booked calls. Live on Zoom.",
  "cta": "Sign Up",
  "url": "https://100mfunnels.com/chat-funnel/e/?utm_source=facebook&utm_medium=paid&utm_campaign=factory-v1-static&utm_content=F29-the-whole-plan",
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 {
  "id": "F30",
  "slug": "two-paths",
  "family": "launchpad",
  "abcde": "E",
  "door": "DIY + audit",
  "angle": "Two ways out of the session: take the leads and run it yourself, or have us build it with you",
  "on_image": {
   "headline": "Take the 100 leads and run it yourself.",
   "sub": "Or let us build it with you. Decide after the session.",
   "paths": [
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    "With us · Launchpad"
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  "headline": "Run it yourself or build with us",
  "description": "Decide after the free session",
  "cta": "Learn More",
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