# Factory v1 · 50 hooks

10 hooks per ABCDE step. Door is an internal label (never written into hook text). Proof hooks carry 'Individual result. Results vary.' on screen. Hooks marked 'used in' open the matching video script verbatim; before swapping any other hook onto a body, read line 2 of that body so the two lines still read as one thought.

Spread: Fast Track 17, Done-With-You 17, DIY + audit 16.

## A · Aim

| ID | Hook (said) | On screen | Door | Angle | Type | Use | Awareness | Used in |
|---|---|---|---|---|---|---|---|---|
| H01 | Say your ideal client in one sentence: industry, role, city, company size. | ONE SENTENCE. GO. | DIY + audit | One-sentence test | pattern interrupt | both | unaware | - |
| H02 | If you can't name your buyer's job title, your leads are guesses. | NO JOB TITLE, NO TARGET | Done-With-You | Specificity of the buyer | bold claim | both | problem aware | - |
| H03 | Your offer already sells. The open question is who you aim it at. | OFFER SELLS. WHO'S IT FOR? | Fast Track | Proven offer, pick the target | call-out | video | solution aware | - |
| H04 | Describe your ideal client in two minutes. Get 100 who match. | 2 MINUTES. 100 MATCHES. | DIY + audit | Audit to matched leads | bold claim | both | solution aware | - |
| H05 | What kind of client would you say yes to ten more times? | TEN MORE LIKE THAT? | Done-With-You | Clone the best client | question | both | problem aware | - |
| H06 | How many booked calls a week would make this quarter a win? | THE WEEKLY CALL NUMBER | Fast Track | Work backward from calls | question | video | problem aware | - |
| H07 | Pick one buyer before you write one more post. | ONE BUYER. THEN POST. | DIY + audit | Aim before content | bold claim | both | problem aware | - |
| H08 | Travis reached the $1M mark from one funnel. | Individual result. Results vary. | Done-With-You | Travis: one funnel | proof | both | product aware | - |
| H09 | Owners doing $10K+ a month: your next 100 buyers share a job title. | $10K+ A MONTH OWNERS | Fast Track | Callout by revenue | call-out | both | problem aware | - |
| H10 | 'Our market is everyone.' Then nobody feels the ad is for them. | MARKET: EVERYONE? | Done-With-You | Everyone is no one | objection flip | both | problem aware | - |

## B · Buyer

| ID | Hook (said) | On screen | Door | Angle | Type | Use | Awareness | Used in |
|---|---|---|---|---|---|---|---|---|
| H11 | I'll hand you 10 leads while we're still on Zoom. | 10 LEADS. LIVE ON ZOOM. | DIY + audit | Immediacy of the first 10 | bold claim | video | solution aware | V01 |
| H12 | 2,000 verified leads in 90 days, and you go first in line. | 2,000 LEADS. 90 DAYS. FIRST IN LINE. | Fast Track | Volume and priority | bold claim | video | product aware | - |
| H13 | 1,000 verified leads that match your ideal client, within 90 days. | 1,000 LEADS IN 90 DAYS | Done-With-You | Launchpad lead count | bold claim | both | product aware | - |
| H14 | Who signs the check at the companies you sell to? | WHO SIGNS THE CHECK? | DIY + audit | Find the decision-maker | question | both | problem aware | - |
| H15 | Your list is only as good as the email column. Are yours verified? | VERIFIED EMAILS ONLY | Fast Track | Verified contacts | question | both | solution aware | - |
| H16 | Agency owners: how many new decision-makers will you talk to this month? | NEW DECISION-MAKERS THIS MONTH? | Done-With-You | Volume for agencies | call-out | video | problem aware | V08 |
| H17 | Selling to other businesses? Your next 100 leads are a spreadsheet away. | SELL TO BUSINESSES? 100 LEADS. | DIY + audit | B2B honest filter plus gift | call-out | both | problem aware | - |
| H18 | 'I already have a list.' Good. How many on it match your best client? | HOW MANY ACTUALLY MATCH? | Fast Track | Existing list fit check | objection flip | both | problem aware | - |
| H19 | Sunday night, blank spreadsheet, LinkedIn open in the next tab. | SUNDAY NIGHT LIST BUILDING | Done-With-You | The hand-built list | story open | video | problem aware | V02 |
| H20 | Tracy spent about $1,200 on ads and got 240 to 250 leads. | Individual result. Results vary. | Fast Track | Tracy: lead volume | proof | video | product aware | V10 |

## C · Create

| ID | Hook (said) | On screen | Door | Angle | Type | Use | Awareness | Used in |
|---|---|---|---|---|---|---|---|---|
| H21 | Can a stranger understand what you sell in one sentence? | ONE SENTENCE. A STRANGER. | DIY + audit | Offer clarity | question | both | problem aware | V20 |
| H22 | What would you teach 100 of your ideal clients, live? | TEACH 100 PEOPLE. LIVE. | Done-With-You | Workshop idea | question | video | unaware | V07 |
| H23 | Build the deck that closes before you book the first call. | THE DECK THAT CLOSES | Fast Track | Closing deck first | bold claim | both | solution aware | - |
| H24 | If it takes a paragraph to explain, they've already scrolled. | PARAGRAPH = SCROLLED | DIY + audit | Scroll-away offer | bold claim | static | problem aware | - |
| H25 | Your funnel needs one job. Name it. | ONE JOB. NAME IT. | Done-With-You | One job per funnel | pattern interrupt | both | problem aware | - |
| H26 | A strong offer in a vague message sounds like every other offer. | VAGUE MESSAGE, SAME OFFER | Fast Track | Message sharpness | bold claim | both | solution aware | - |
| H27 | Stop posting and hoping. Post one thing that makes people raise a hand. | POST FOR HAND-RAISERS | DIY + audit | Hand-raiser content | bold claim | both | problem aware | - |
| H28 | A 3-week delivery process, from onboarding to graduation. Here's what's in it. | 3 WEEKS. ONBOARDING TO GRADUATION. | Done-With-You | Three-week process | bold claim | video | product aware | - |
| H29 | Ellis, a real estate investor, sold multiple $15K masterminds. | Individual result. Results vary. | Fast Track | Ellis: masterminds | proof | both | product aware | - |
| H30 | Bring your offer. Leave with a workshop idea and 100 leads to invite. | OFFER IN. WORKSHOP IDEA OUT. | DIY + audit | Workshop idea plus leads | bold claim | both | solution aware | - |

## D · DMs

| ID | Hook (said) | On screen | Door | Angle | Type | Use | Awareness | Used in |
|---|---|---|---|---|---|---|---|---|
| H31 | You've got the names. What do you actually say to them? | WHAT DO YOU SAY? | DIY + audit | Words for the names | question | both | solution aware | V05 |
| H32 | Your first line decides if the message gets read. Write it first. | WRITE THE FIRST LINE FIRST | Fast Track | First-line rule | bold claim | both | solution aware | - |
| H33 | Remember the leads who went quiet last year? Your CRM does. | THE LEADS WHO WENT QUIET | Done-With-You | Old list | story open | video | problem aware | V18 |
| H34 | Five messages for the leads who stopped replying. | 5 MESSAGES. COPY. SEND. | Fast Track | Old list revival pack | bold claim | static | solution aware | - |
| H35 | Ghosted after the call? Three texts, in this order. | GHOSTED? 3 TEXTS. | Fast Track | Follow-up text pack | call-out | both | problem aware | - |
| H36 | Johannes, a coach, gets clients and appointments every day. | Individual result. Results vary. | Done-With-You | Johannes: daily appointments | proof | both | product aware | - |
| H37 | Steal my 3-line opener for a cold message. | STEAL MY 3-LINE OPENER | DIY + audit | Three-line opener | bold claim | static | solution aware | - |
| H38 | Use AI to follow up with every lead. Here's how it works. | AI FOLLOWS UP. YOU TALK. | Fast Track | AI follow-up | bold claim | video | solution aware | - |
| H39 | How many of your last 20 DMs got a reply? Be honest. | LAST 20 DMS. REPLIES? | Done-With-You | Reply-rate check | question | both | problem aware | - |
| H40 | DMs come fourth. You need an aim, a buyer and an offer first. | DMS COME 4TH | DIY + audit | Why D is fourth | bold claim | both | solution aware | - |

## E · Engine

| ID | Hook (said) | On screen | Door | Angle | Type | Use | Awareness | Used in |
|---|---|---|---|---|---|---|---|---|
| H41 | 100 names won't book you a single call. | NAMES DON'T BOOK CALLS | DIY + audit | List versus engine | bold claim | both | solution aware | V06 |
| H42 | A matched lead should become a booked call without eating your hours. | LEAD TO CALL. NO EXTRA HOURS. | Done-With-You | Engine without your hours | bold claim | video | solution aware | - |
| H43 | It's Friday, 4 PM, and the prospect says 'let me think about it.' | 'LET ME THINK ABOUT IT.' | Fast Track | Objection: think about it | story open | video | problem aware | V19 |
| H44 | 'I'm not technical.' You answer a checklist and approve in Slack. | NOT TECHNICAL? FINE. | Done-With-You | Not technical | objection flip | video | product aware | - |
| H45 | Five seats a session. Two include a call with me. | 5 SEATS. 2 WITH A CALL. | Fast Track | Seat structure | bold claim | both | most aware | - |
| H46 | $120 in ads. A $12,500 deal within one week. | Individual result. Results vary. | DIY + audit | Nav: $120 to $12,500 | proof | both | solution aware | - |
| H47 | My refund policy fits in one sentence. Want to hear it? | MY REFUND POLICY | Done-With-You | Plain-English refund | question | video | product aware | V16 |
| H48 | The second $1,999 is due only after you've made 2x your investment. | 2ND $1,999 AFTER 2X | Done-With-You | Pay after 2x | bold claim | both | product aware | V13 |
| H49 | How long does a new lead wait before somebody replies? Be honest. | HOW LONG DO LEADS WAIT? | DIY + audit | Reply speed | question | both | problem aware | - |
| H50 | Your calendar leaks between 'interested' and 'booked'. Find the leak. | FIND THE LEAK | Fast Track | Interested to booked leak | pattern interrupt | static | problem aware | - |